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  (Source: MPAA)
MPAA reports that 2007 saw one of the highest grossing years for the motion picture industry

The Motion Picture Association of America (MPAA) relentlessly bombards the public with copyright and piracy information.  It plagued the news media for years with tireless finger pointing; even its own website is dedicated to giving the public information on copyright laws and piracy.  Different sections, such as Movie Thieves, offer information on who the criminals are and asks individuals to help in their “fight to stop movie thieves!”

The confusing part is the link in the “Latest News” section that claims an all-time high in domestic and global box office sales.  The global market grew 4.9% to $26.6 billion, claims the MPAA, and the U.S. domestic market grew roughly 5.4%, passing the $9.6 billion mark.

“From the threat and eventual reality of a writer’s strike to the global impact of film theft to concerns over the economy, the film industry faced significant challenges in 2007,” stated Dan Glickman, Chairman and Chief Executive Officer of the MPAA. “But, ultimately, we got our Hollywood ending. Once again, diverse, quality films and the timeless allure of the movie house proved a winning combination with consumers around the world.”

It is surprising to see the MPAA claim that the motion picture industry is taking a beating from piracy when their own data shows that the market is producing better than before. This is not to say, however, that piracy doesn't have an effect on the film industry.

According to a study done by the Institute for Public Innovation, motion picture piracy costs the U.S. economy about $20.5 billion annually which includes revenue and “related measures of economic performance”.  The related measure includes loss of jobs, decrease in earning for workers, and the U.S. governments loss of tax revenue.  The study claims that film industry would have added a little over 45,000 new jobs.

Even though the film industry is taking some large hits from piracy, you can rest a little easier knowing that the industry is still raking in quite a sum of cash.



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RE: It's the overall experience, stupid.
By Phlargo on 3/7/2008 11:11:32 AM , Rating: 5
This is also a good point. Movie theatres are dirty and prices for tickets have shot up like mad. The screens are huge, but the visual quality hasn't gotten any better and frequently the audio systems are just too loud (and occasionally clipping or distorted), rather than specifically high quality.

It's amazing, I've actually seen and heard many new details now when watching a movie on an HD player (not that I think people should invest in HD content on discs.. begin the era of digital distribution already!)


RE: It's the overall experience, stupid.
By walk2k on 3/7/2008 12:17:36 PM , Rating: 4
Funny I have the opposite experience, it's not loud enough.

Also the DLP screens they have now are terrible, motion blur all over the place.

Even if you take away the dirty floors and the loud talking teenagers and the high prices, my home theater is better in quality in almost every way. Not to mention I can drink beer. And pause it when I need another...


RE: It's the overall experience, stupid.
By sporr on 3/7/2008 12:30:53 PM , Rating: 4
I totally agree.

I have patience, so I will wait until the movie is released on DVD and enjoy it EXACTLY how I want to enjoy it.

Going to the cinema just isnt the enjoyable experience it once was.

Either adapt or, in this particular case, lose revenue.


By JoshuaBuss on 3/7/2008 12:59:38 PM , Rating: 1
the OP post doesn't mention the fact that if you have a 120" screen (I got mine for $120 shipped) and a decent projector (I got mine for $600) and you sit about 10-12 feet away from it the difference between what you feel at the theater and what you feel at home is almost negligible.

Ever since I got a nice screen and projector setup at home I've seen about 2-3 films in the theater at most per YEAR..


RE: It's the overall experience, stupid.
By walk2k on 3/7/2008 5:13:28 PM , Rating: 5
I like Mark Cuban's ideas on theaters.

Make a theater just FOR kids, show kids movies and have food and such with wide tables

Make a theater just FOR teenagers - actually ENCOURAGE text-messaging and such - make it a social place.

Make a theater just for adults. Make it so people can make dinner AND movie reservations at the same time. Get their food served and get them out of there just in time for the show to start... Serve alcohol in the theater - not like waiters walking around the theater but like have a bar in back where people can hang out and drink, maybe even talk quietly etc...

Basically make going to the movies a social event (again). People don't go "out" to the movies anymore because the theaters are crappy little boxes with horrible decor, and lousy expensive food.


RE: It's the overall experience, stupid.
By masher2 (blog) on 3/7/2008 6:12:25 PM , Rating: 5
Sounds great on paper...and it's been tried before, at least the dinner-and-a-show type theatres for adults, which serve decent food, along with beer and wine.

While I like them myself, unfortunately, they always seem to go out of business rather quickly.


RE: It's the overall experience, stupid.
By MrPickins on 3/8/2008 12:29:27 PM , Rating: 3
Not trying to call you wrong, but Alamo Drafthouse here in Austin, TX has been going strong for ten years or so.

http://www.drafthouse.com/

Most of my friends prefer it to a normal theater.


By danrien on 3/9/2008 5:08:16 PM , Rating: 2
i've been to the drafthouse .... simply amazing.


By HighWing on 3/7/2008 9:48:18 PM , Rating: 2
Part of this already does exist in some places.

I've been to one theater that has small tables in front 2, 4 or 6 sets of seats. They serve you a meal before the movie starts and you can still order during the movie as well. The tables are placed just high enough apart that the occasional waiter coming in and out is barely noticeable. They even serve alcohol too.

However, like masher pointed out these places don't seem to stay in business long. I think most of that attributes to the fact that at least for the one I went to, the only items on the menu under $20 were the appetizers. Plus due to the height adjustments from tables, you could only fit maybe 100 people into the theater. Which does not leave much room for packing in the people to make money. In turn I would assume this is the reason higher priced menu items.

As to your idea for a kid theater, I can already foresee many problems with that. Many younger kids don't really like to be away from their parents in public. Many Parents probably will not like to be in there for too long. If it's a theater full of kids, what happens when a fight breaks out?

So as masher said, they look great on paper, but I don't really see them making any money in the long run. They would probably make bank for the first month or two. But as the problems arise and the novelty wears off, to few people would come in that the places won't be able to stay in business.

Though I do see only one way for a place like this to really thrive, and that is if they can stay the same price as a regular movie theater. Everyone here seems to agree that movie theater prices are already approaching, if not past reasonable prices. So most people are already not too willing to pay more just for these extra features. If one of these kinds of theaters can stay at about the same price as a regular movie theater and cater to the middle class, then they would have a chance. The average consumer would see the extra features for the same prices as reasonable and most likely frequent the place, rather then once in a blue moon.


By 4wardtristan on 3/8/2008 1:19:51 AM , Rating: 2
quote:
Make a theater just for adults. Make it so people can make dinner AND movie reservations at the same time. Get their food served and get them out of there just in time for the show to start... Serve alcohol in the theater - not like waiters walking around the theater but like have a bar in back where people can hang out and drink, maybe even talk quietly etc...


in australia its called "Gold class"

it is quite good, and you get massive comfy red electric reclieners(sp?), food, grog etc - but at a price.

its 35$ just for the ticket, not to mention the food/drink/alcohol which has probably close to a 2500% markup...only a few select movies and dodgy session times

is good, but needs vast improvements in areas...


RE: It's the overall experience, stupid.
By spindoc on 3/7/2008 1:04:12 PM , Rating: 4
Drive In - it's making a comeback. Take your own stereo, chairs, booze, friends and party all night.


RE: It's the overall experience, stupid.
By Polynikes on 3/7/2008 2:35:16 PM , Rating: 2
Drive In movies are good times.


By PitViper007 on 3/7/2008 3:55:41 PM , Rating: 2
They are....But the one that is closest to us is closing after this summer. The original owners died and the inheritors want to use the land for something else...Ah well...


By theapparition on 3/10/2008 10:26:29 AM , Rating: 2
I've been to a few drive-ins. For the life of me, can't remember the movies they were showing. Was too pre-occupied with other activities.


RE: It's the overall experience, stupid.
By ksuWildcat on 3/7/2008 12:35:38 PM , Rating: 2
Agreed. The movie theaters in our area are now all owned by Carmikes (after buying out & closing the competition). They are usually very dirty, noisy (due to obnoxious people), the audio and visual quality is subpar, and to top it off, it costs my wife and I about $25 to go to an evening show, assuming that we don't buy any refreshments.

So, now we only go to about 1 movie per year. For everything else, we wait until it comes out on DVD, and either rent it from Netflix or buy it for $10-12.


By FITCamaro on 3/10/2008 11:01:26 AM , Rating: 2
Where the hell do you live that tickets are $12.50? I lived in Orlando and the most expensive theater in tourist locations was $10 a ticket for an adult. The Universal Cineplex was actually a deal at $8 (due to the high quality screens and audio + typically low crowds). Typical price in the Orlando area is $8-9.

Here in SC its about $8.


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser











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