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  (Source: MPAA)
MPAA reports that 2007 saw one of the highest grossing years for the motion picture industry

The Motion Picture Association of America (MPAA) relentlessly bombards the public with copyright and piracy information.  It plagued the news media for years with tireless finger pointing; even its own website is dedicated to giving the public information on copyright laws and piracy.  Different sections, such as Movie Thieves, offer information on who the criminals are and asks individuals to help in their “fight to stop movie thieves!”

The confusing part is the link in the “Latest News” section that claims an all-time high in domestic and global box office sales.  The global market grew 4.9% to $26.6 billion, claims the MPAA, and the U.S. domestic market grew roughly 5.4%, passing the $9.6 billion mark.

“From the threat and eventual reality of a writer’s strike to the global impact of film theft to concerns over the economy, the film industry faced significant challenges in 2007,” stated Dan Glickman, Chairman and Chief Executive Officer of the MPAA. “But, ultimately, we got our Hollywood ending. Once again, diverse, quality films and the timeless allure of the movie house proved a winning combination with consumers around the world.”

It is surprising to see the MPAA claim that the motion picture industry is taking a beating from piracy when their own data shows that the market is producing better than before. This is not to say, however, that piracy doesn't have an effect on the film industry.

According to a study done by the Institute for Public Innovation, motion picture piracy costs the U.S. economy about $20.5 billion annually which includes revenue and “related measures of economic performance”.  The related measure includes loss of jobs, decrease in earning for workers, and the U.S. governments loss of tax revenue.  The study claims that film industry would have added a little over 45,000 new jobs.

Even though the film industry is taking some large hits from piracy, you can rest a little easier knowing that the industry is still raking in quite a sum of cash.



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It's the overall experience, stupid.
By Fnoob on 3/7/2008 10:57:14 AM , Rating: 5
It's hard to pirate a 100+ ft screen.




RE: It's the overall experience, stupid.
By kattanna on 3/7/2008 11:03:43 AM , Rating: 5
LOL.. its the overall experience nowadays that keeps me AWAY from the theaters.


RE: It's the overall experience, stupid.
By Phlargo on 3/7/2008 11:11:32 AM , Rating: 5
This is also a good point. Movie theatres are dirty and prices for tickets have shot up like mad. The screens are huge, but the visual quality hasn't gotten any better and frequently the audio systems are just too loud (and occasionally clipping or distorted), rather than specifically high quality.

It's amazing, I've actually seen and heard many new details now when watching a movie on an HD player (not that I think people should invest in HD content on discs.. begin the era of digital distribution already!)


RE: It's the overall experience, stupid.
By walk2k on 3/7/2008 12:17:36 PM , Rating: 4
Funny I have the opposite experience, it's not loud enough.

Also the DLP screens they have now are terrible, motion blur all over the place.

Even if you take away the dirty floors and the loud talking teenagers and the high prices, my home theater is better in quality in almost every way. Not to mention I can drink beer. And pause it when I need another...


RE: It's the overall experience, stupid.
By sporr on 3/7/2008 12:30:53 PM , Rating: 4
I totally agree.

I have patience, so I will wait until the movie is released on DVD and enjoy it EXACTLY how I want to enjoy it.

Going to the cinema just isnt the enjoyable experience it once was.

Either adapt or, in this particular case, lose revenue.


By JoshuaBuss on 3/7/2008 12:59:38 PM , Rating: 1
the OP post doesn't mention the fact that if you have a 120" screen (I got mine for $120 shipped) and a decent projector (I got mine for $600) and you sit about 10-12 feet away from it the difference between what you feel at the theater and what you feel at home is almost negligible.

Ever since I got a nice screen and projector setup at home I've seen about 2-3 films in the theater at most per YEAR..


RE: It's the overall experience, stupid.
By walk2k on 3/7/2008 5:13:28 PM , Rating: 5
I like Mark Cuban's ideas on theaters.

Make a theater just FOR kids, show kids movies and have food and such with wide tables

Make a theater just FOR teenagers - actually ENCOURAGE text-messaging and such - make it a social place.

Make a theater just for adults. Make it so people can make dinner AND movie reservations at the same time. Get their food served and get them out of there just in time for the show to start... Serve alcohol in the theater - not like waiters walking around the theater but like have a bar in back where people can hang out and drink, maybe even talk quietly etc...

Basically make going to the movies a social event (again). People don't go "out" to the movies anymore because the theaters are crappy little boxes with horrible decor, and lousy expensive food.


RE: It's the overall experience, stupid.
By masher2 (blog) on 3/7/2008 6:12:25 PM , Rating: 5
Sounds great on paper...and it's been tried before, at least the dinner-and-a-show type theatres for adults, which serve decent food, along with beer and wine.

While I like them myself, unfortunately, they always seem to go out of business rather quickly.


RE: It's the overall experience, stupid.
By MrPickins on 3/8/2008 12:29:27 PM , Rating: 3
Not trying to call you wrong, but Alamo Drafthouse here in Austin, TX has been going strong for ten years or so.

http://www.drafthouse.com/

Most of my friends prefer it to a normal theater.


By danrien on 3/9/2008 5:08:16 PM , Rating: 2
i've been to the drafthouse .... simply amazing.


By HighWing on 3/7/2008 9:48:18 PM , Rating: 2
Part of this already does exist in some places.

I've been to one theater that has small tables in front 2, 4 or 6 sets of seats. They serve you a meal before the movie starts and you can still order during the movie as well. The tables are placed just high enough apart that the occasional waiter coming in and out is barely noticeable. They even serve alcohol too.

However, like masher pointed out these places don't seem to stay in business long. I think most of that attributes to the fact that at least for the one I went to, the only items on the menu under $20 were the appetizers. Plus due to the height adjustments from tables, you could only fit maybe 100 people into the theater. Which does not leave much room for packing in the people to make money. In turn I would assume this is the reason higher priced menu items.

As to your idea for a kid theater, I can already foresee many problems with that. Many younger kids don't really like to be away from their parents in public. Many Parents probably will not like to be in there for too long. If it's a theater full of kids, what happens when a fight breaks out?

So as masher said, they look great on paper, but I don't really see them making any money in the long run. They would probably make bank for the first month or two. But as the problems arise and the novelty wears off, to few people would come in that the places won't be able to stay in business.

Though I do see only one way for a place like this to really thrive, and that is if they can stay the same price as a regular movie theater. Everyone here seems to agree that movie theater prices are already approaching, if not past reasonable prices. So most people are already not too willing to pay more just for these extra features. If one of these kinds of theaters can stay at about the same price as a regular movie theater and cater to the middle class, then they would have a chance. The average consumer would see the extra features for the same prices as reasonable and most likely frequent the place, rather then once in a blue moon.


By 4wardtristan on 3/8/2008 1:19:51 AM , Rating: 2
quote:
Make a theater just for adults. Make it so people can make dinner AND movie reservations at the same time. Get their food served and get them out of there just in time for the show to start... Serve alcohol in the theater - not like waiters walking around the theater but like have a bar in back where people can hang out and drink, maybe even talk quietly etc...


in australia its called "Gold class"

it is quite good, and you get massive comfy red electric reclieners(sp?), food, grog etc - but at a price.

its 35$ just for the ticket, not to mention the food/drink/alcohol which has probably close to a 2500% markup...only a few select movies and dodgy session times

is good, but needs vast improvements in areas...


RE: It's the overall experience, stupid.
By spindoc on 3/7/2008 1:04:12 PM , Rating: 4
Drive In - it's making a comeback. Take your own stereo, chairs, booze, friends and party all night.


RE: It's the overall experience, stupid.
By Polynikes on 3/7/2008 2:35:16 PM , Rating: 2
Drive In movies are good times.


By PitViper007 on 3/7/2008 3:55:41 PM , Rating: 2
They are....But the one that is closest to us is closing after this summer. The original owners died and the inheritors want to use the land for something else...Ah well...


By theapparition on 3/10/2008 10:26:29 AM , Rating: 2
I've been to a few drive-ins. For the life of me, can't remember the movies they were showing. Was too pre-occupied with other activities.


RE: It's the overall experience, stupid.
By ksuWildcat on 3/7/2008 12:35:38 PM , Rating: 2
Agreed. The movie theaters in our area are now all owned by Carmikes (after buying out & closing the competition). They are usually very dirty, noisy (due to obnoxious people), the audio and visual quality is subpar, and to top it off, it costs my wife and I about $25 to go to an evening show, assuming that we don't buy any refreshments.

So, now we only go to about 1 movie per year. For everything else, we wait until it comes out on DVD, and either rent it from Netflix or buy it for $10-12.


By FITCamaro on 3/10/2008 11:01:26 AM , Rating: 2
Where the hell do you live that tickets are $12.50? I lived in Orlando and the most expensive theater in tourist locations was $10 a ticket for an adult. The Universal Cineplex was actually a deal at $8 (due to the high quality screens and audio + typically low crowds). Typical price in the Orlando area is $8-9.

Here in SC its about $8.


By fic2 on 3/7/2008 12:09:52 PM , Rating: 2
Agree. I think the last movie I saw in the theater was King Kong. Against my will - my niece wanted to go. I usually just rent them for $1 at RedBox. Include the $0.50 I spend on popcorn and the $0.25 on a drink and I spend under $2. I don't have people talking/texting throughout the movie. I don't have the room too light. All in all a better experience and I save about $15.

Maybe if the movie ticket price included the DVD I would go.


By HOOfan 1 on 3/7/2008 12:20:43 PM , Rating: 5
yeah it is kinda hard to pirate huge crowds, a snot nosed kid kicking the back of your seat, an inconsiderate moron fooling around with their cellphone, some jerk next to you sticking their elbow over the arm rest into your area. But, for some movies it is worth it to see it on the big screen and with the surround sound.


By eye smite on 3/7/2008 1:47:44 PM , Rating: 3
I agree completely. I might go to a theater once a year, but I'd rather stay home and be able to pause for bio break or a snack. My surround sound works great and it's alot cheaper to rent from netflix.


RE: It's the overall experience, stupid.
By SlyNine on 3/8/2008 12:15:09 AM , Rating: 2
Personaly I hate the 48hz in theatres, kills me. But then at home you get the 3/2 pulldown ( is that right?) and I see a jiddery effect. Why can they not just shoot movies at 60fps.


By Fnoob on 3/11/2008 4:59:50 PM , Rating: 2
Why can they not just shoot movies at 60fps.

Because 'back in the day' (and still fairly often) films were shot on actual film (hence the name)... soooo, if you shoot 60fps v 24fps that would be 2.5x more film used. Costs more.

The 3/2 pulldown 'jiddery' effect you are seeing is likely from cheap/old hardware that is not doing the conversion properly. Either that, or you need less coffee/more weed.


By Samus on 3/9/2008 3:07:41 PM , Rating: 2
I like going to the show, meeting people, laughing in a crowd, etc. I met my girlfriend at a prescreening for There Will Be Blood a few months ago because we were the only two people in the theater.


By FITCamaro on 3/10/2008 10:53:43 AM , Rating: 2
I think cell phone signals should be blocked inside of movie theaters. I don't understand the logic of paying to see a movie and spending the entire time texting on your cell phone.

And thats why I only go to good theaters. Ones that are clean with quality screens and sound.

And for the guy who mentioned the ability to drink, at the Universal Cineplex in Orlando, you can buy beer at the theater. :) Granted its overpriced, but you can buy it.

I just like the atmosphere of going out to a movie. Sitting at home watching a movie with your girlfriend/wife(maybe you have both) is great but I think they like it better when you take them outside of the house.


By redog on 3/7/2008 11:16:53 AM , Rating: 1
"If you build it, they will come."

-R


RE: It's the overall experience, stupid.
By fleshconsumed on 3/7/2008 11:19:44 AM , Rating: 2
More like no one wants to watch a camcorder screener. They are usually so bad it's almost worth paying $16/person to watch it in a theater while dealing with all the commercials and annoying people.


By omnicronx on 3/7/2008 12:15:32 PM , Rating: 2
quote:
More like no one wants to watch a camcorder screener. They are usually so bad it's almost worth paying $16/person to watch it in a theater while dealing with all the commercials and annoying people.
It's true, I used to be able to do it, but now it just bugs me. I've also noticed that HDTV's have had an impact on movie downloads. I can watch just about anything on a CRT screen, but give me an LCD and most movies are just unwatchable. I only download Telesync's and DVD rips now, and I barely even do that anymore. Worst part is i never understood why if you are ballsy enough to go and tape a whole movie, you cant be ballsy enough to go back and get the audio recording for the blind. Something that movies theatres have (headphone jacks in certain places). I HATE bad audio more than anything.


RE: It's the overall experience, stupid.
By BladeVenom on 3/7/2008 11:33:23 AM , Rating: 2
"I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone." -Jack Valenti


By tdawg on 3/7/2008 12:11:48 PM , Rating: 2
Jack Valenti did more to harm the motion picture industry than help it. Did anybody see the Oscars this year when they did that tribute to those that passed away this year? They showed Jack Valenti and you could almost feel the desire of people to boo or something.


RE: It's the overall experience, stupid.
By djkrypplephite on 3/7/2008 12:25:52 PM , Rating: 2
You're obviously not an advanced bit torrent user.


By mmntech on 3/7/2008 1:50:38 PM , Rating: 2
You don't even have to be a torrent user. Go to any market in Hong Kong and look at the pirated DVDs they're selling. I'd guess 90% of pirated movies are recorded from a theater, and that's a conservative estimate. With video cameras so small today with increasing quality, it's probably easier to do that that rip commercial discs. All you have to do is smuggle it in or team up with somebody who works there to sneak you in after closing time.


RE: It's the overall experience, stupid.
By DASQ on 3/7/2008 12:27:06 PM , Rating: 2
Sitting 3 feet away from my 37" LCD with my speakers and sub turned up is just as good for me.


RE: It's the overall experience, stupid.
By Lazarus Dark on 3/7/2008 1:26:38 PM , Rating: 2
I'm with you there. Up until recently I would still venture to the theater to see the big effects movies. Why? I lived in an apartment, so I could only turn up my surround so much; I could hardly use my sub at all (I had to attach the sub to the couch so I could feel something without disturbing the neighbors). But I just moved into a house, so I can finally crank it! And damn it sounds good. I have no desire to go to a theater now, my setup is just as good or better without the expense/hassle.

I might see a midnight opening though for Dark Knight or Star Trek. Usually midnight openings are good because everyone there is a real fan and not likely to talk on their cell.


RE: It's the overall experience, stupid.
By tdawg on 3/7/2008 6:35:20 PM , Rating: 2
Just curious what theatres you all go to where people are loud, talking on their cell phones, and kicking the chairs? All the theatres around me (Downtown Seattle, Woodinville, Bellevue/Redmond) are well kept and offer a pleasant atmosphere to watch a movie. I really enjoy going to the theatre with friends to watch a movie and the $9 it costs for a ticket is small enough for me not to worry about.


By Lazarus Dark on 3/10/2008 4:55:25 PM , Rating: 2
Good for you. Theaters are okay when they're in the richest neighborhoods. Most Americans now are raised by tv. People aren't taught basic decency anymore. I don't meet many decent people anymore.


By borowki on 3/7/2008 3:05:13 PM , Rating: 3
It's even harder to pirate a date at the movie. Try asking a girl to come to your house to watch stuff you've torrented.


"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay











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