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AMD's PowerXpress technology at work.
AMD goes after Centrino with its "Puma" platform

AMD today paper launched its Puma platform in a press event streamed live over the web. Puma is AMD’s third-generation mobile platform based on AMD’s Griffin processor and RS780M chipset.

AMD first broke news of its Puma platform in April of last year. Information at that time was mainly about the platform’s CPU, Griffin, and the only details revealed about the CPU were rather conceptual in nature.  

Puma is AMD’s first attempt at a “complete” mobile platform. Whereas AMD’s previous mobile platforms had a diluted set of requirements, Puma’s specifications are stronger than previous mobile AMD platforms.

In order to be branded as part of the Puma platform, notebooks must come with a Griffin CPU, RS780M chipset and WiFi adapter -- a discrete graphics card is optional. Since AMD believes in offering its partners “diversity”, it chooses not to follow the route paved by Intel’s Centrino, which requires a Core 2 processor, GM965/PM965 chipset and an Intel wireless adapter to be branded as a Centrino notebook.

Currently, AMD’s Griffin processor, which is officially named Turion Ultra, is only dual core. Although there is a possibility of a quad core Griffin processor, as of right now it is not on AMD’s roadmap.

Griffin chips currently feature 1MB L2 cache per core along with support for DDR2-667 and DDR2-800 SO-DIMM memory (up to 8GB). The two cores communicate with each other via an internal crossbar switch. In addition, the CPU runs on AMD’s updated HyperTransport 3.0 specification.

In order to reduce power draw, AMD says that Griffin features three independent power planes. One power plane is given to each CPU while the third one is taken by the Northbridge. To further help promote power efficiency, AMD says each core can also run at independent frequencies. AMD claims that the cores can dynamically shift frequency levels while executing a thread.

The RS780M includes an integrated Direct X 10 graphics controller which AMD says is four to five times faster than Intel’s X3100 IGP, and brings support for HDMI and HDCP + Audio to Puma via AMD’s Universal Video Decoder. The chipset also features built-in support for two display controllers. Puma does support DisplayPort functionality; however, it is up to each individual board maker to implement in the feature.  

To help save power when running off of battery power, AMD says its PowerXpress technology dynamically switches, without any reboot, from external graphics to integrated graphics. According to the company, the change happens instantly and unnoticeably when changing power sources, however, the option is provided to disable this feature. Likewise, Hybrid Crossfire technology will allow you to use a discrete graphics controller with the integrated graphics controller for increased gaming performance.

As AMD’s answer to Intel’s Santa Rosa, analysts predict that the launch of Puma is crucial to the company’s success and financial well being.

AMD says that Puma plays a pivotal role in the period leading up to the release of its Fusion chips. According to AMD, the tighter integration of the CPU and chipset in Puma serves as a milestone to Fusion.    

AMD says that it has over 100 design wins with Puma and that systems will ship at the end of Q2. Puma-based notebooks will be included on notebooks ranging from $699 to $2,500 at launch.

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Is it really a launch
By crystal clear on 3/5/2008 3:22:22 PM , Rating: 2
AMD today paper launched its Puma platform in a press event streamed live over the web. Puma is AMD’s third-generation mobile platform based on AMD’s Griffin processor and RS780M chipset.

Paper launches are as good as NO launch at all & given the negative creditability of AMD to delivery on time & half finished products(Barcelona/Phenom).

Time to market drives them to disasters that ultimately hurts not only their creditability/reputation, but their sales/revenues/profits also.

I just happened to scan through AMD press releases -see below.

Press Releases

March 4, 2008 AMD 780 Series Gives Mainstream PCs an Innovation Overhaul: Robust 3D Gaming, Ultimate Blu-ray™ Experience and Energy Efficiency

March 4, 2008 AMD Demos 45nm Native Quad-Core Processors for Server, Desktop

March 4, 2008 AMD Takes the Ultimate Visual Experience™ in PC Gaming to New Heights with CrossFireX™

No mention or press release of this platform !!!!!

Just to announce their precense in the said market is not enough with no products to match it,is a waste of time.

As for the roadmaps they are not to be believed nor used as an indicators for the future.

Rule 1-Stick to your roadmaps & your time schedules !

thats what INTEL does....strictly by their roadmaps & delivers on time.

RE: Is it really a launch
By TheJian on 3/6/2008 10:41:33 PM , Rating: 2
You trying to tell me Intel has never been late? How about a few products that should have been late? Product recalls come to mind. I think Intel has 5 in the last 7 years or so while AMD has a partial 1. Also, if AMD paper launched today (how much is Intel paying anandtech/DT for this garbage...Look at the E8500 review...Talk about ANTI OCing/major Intel love), then did Intel paper launch the E8000 series? Don't they paper launch constantly by handing out review samples way before launch, making us all wait on something instead of buying AMD? The E8400/E8500 was paper launched a month ago. Newegg sold them 3-4 weeks ago. Reviews were done everywhere weeks ago. Can I buy one now? NOPE. Well I don't call $270 for a chip that was going for $209 2 weeks ago a good deal. They restricted chips. That's a paper launch too.

Half finished products? So the mighty Intel never had a Caminogate (820 chipset)? They didn't recall a bunch of P4 3.73 extreme edition chips? Didn't they have to recall a 1.13ghz P3? Didn't they have to recall a bunch of 915/925 chipset boards? Didn't companies have to recall notebooks because of flaws in Intel's wireless drivers in Aug 2006?...Should I keep going? Didn't RDRAM suck? They chose it...LOL. Intel sticks to their roadmaps, and just ends up RECALLING tons of stuff. Who's better? The guy who is late, or the guy who keeps delaying to get it right?

Just google "Intel product recalls" without the quotes...Welcome to the wonderful world of FANTASY LAND my friend. Don't get me wrong, Intel currently has my money, and soon my dads as I upgrade and he buys my chip. But pull your head out of their butt please. They've made so many blunders in the last 7 years it's ridiculous.

If I scanned through Intel press releases I'd see the same marketing crap. AMD screwed up phenom/barcy. So what, you got a list as long as the one I just came up with?

RE: Is it really a launch
By crystal clear on 3/7/2008 7:34:46 AM , Rating: 2
After reading through your response with all due respect to you & your opinions.

I am of the opinion-

"I like the dream of the future better than the history of the past."

Wish I had the time to give you a detailed response.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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