Print 92 comment(s) - last by Ryanman.. on Apr 10 at 3:37 PM

The little sticker that is causing a world of trouble for Microsoft and Intel.  (Source: DailyTech)
Microsoft executive -- "We set ourselves up"

One of the most iconic images of Microsoft's Windows Vista launch in January 2007 was the small "Windows Vista Capable" stickers on computers months before, reassuring customers that when the new operating system came out, their computers could be updated to the latest and greatest.  Unfortunately for the consumer it appears that the capabilities that these stickers promised were intentionally exaggerated to benefit Microsoft and chipmaker Intel.

A class action suit filed against Microsoft in April 2007 accused Microsoft of intentionally misleading consumers with the stickers, claiming the "Vista Capable" logos on computers that were anything but.  The suit centered around several key points, among which was that the computers sold could not run Windows Vista's more impressive features such as the Aero user interface, and were left with only a bare-bones skeleton of Vista.  The suit forced Microsoft to redefine its definition of what exactly "Vista Capable" meant, which included Microsoft's addition of a disclaimer that some of the PCs bearing the sticker could not run significant Vista features such as Aero.

Meanwhile, the legal case proceeded forward.  Armed with internal emails obtained from Microsoft, the plaintiffs, represented by high-power attorney Jeffrey Tilden of Gordon Tilden Thomas & Cordell, took their case before a U.S. District Judge in order to gain class action status.  In a significant victory for the plaintiffs U.S. District Judge Marsha Pechman granted the case class action status, with the primary focus being to determine whether Microsoft intentionally deceived consumers to sell PCs.  The judge also opened the door for the suit to also encompass gripes about the lack of Aero if the plaintiffs found another named plaintiff who bough Vista but was unable to run Aero.

Now in the aftermath of the ruling, the Judge Pechman unsealed 158 pages of Microsoft corporate emails (PDF) that paint a picture Microsoft would rather not have the public see.

Some of these emails featured Microsoft employees candidly describing the program with, "
Even a piece of junk will qualify" for "Vista Capable" designation.  The now famous email from Mike Nash, currently a corporate vice president for Windows product management, states, "I PERSONALLY got burnt ... Are we seeing this from a lot of customers? ... I now have a $2,100 e-mail machine." 

Less dramatic, but equally damaging was the email from
Jim Allchin, then the co-president of Microsoft's Platforms and Services Division, stating grimly, "We really botched this ... You guys have to do a better job with our customers."

The most interesting emails though, turn out to be the new ones.  While a number of key portions of several emails were redacted, the parts that remain paint a picture of intentional deception that Microsoft virtually admitted to in the internal emails.

In the emails Microsoft executives discuss how the Intel 915 Chipset was to initially be deemed incompatible Windows Vista.   The policy was abruptly reversed.  Says one of the executives in charge of the decision, "
In the end, we lowered the requirements to help Intel make their quarterly earnings so they could continue to sell motherboards with the 915 graphics embedded.  We are caving to Intel. We worked the last 18 months to drive the [user interface] experience and we are giving this up."

This admission is extremely significant as it precisely describes what was alleged by the class action suit.  Microsoft will have to fight an uphill battle to prove that its employees' email correspondence was inaccurate and misleading.

Other emails make it clear that retailers had voiced frustrations with Microsoft, and were met with stubborn resistance from Microsoft executives due to the policy, which aimed to underhandedly pump up Intel's chipset sales.  Says one Microsoft executive, guiltily, "
I was in Best Buy listening to people and can tell you this did not come clear to customers. We set ourselves up."

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Interesting
By glenn8 on 2/29/2008 3:58:45 PM , Rating: 5
Personally I think it can go either way as well. It really should depend more on what the expectations were rather than technicalities like the meaning of "capable". You have to think what the point of those stickers were. They are meant to give consumers confidence in buying the hardware right away instead of waiting. Combine this with the fact that Microsoft has been pushing the Aero UI in marketing so consumers would have expectations that they should be able to run Aero on Vista Capable hardware. Anything less would be somewhat misleading.
On the other hand the article mentions a "$2,100 e-mail machine" which I find extremely far fetched.

RE: Interesting
By Steve Guilliot on 2/29/2008 6:09:54 PM , Rating: 1
Expectations must be reasonable, and that completely depends on what "capable" means.

RE: Interesting
By glenn8 on 2/29/2008 6:19:08 PM , Rating: 3
You're not quite understanding what I mean (or I'm misunderstanding what you mean). I'm saying that it's irrelevant what "capable" means, because think of it this way, why are some PCs in the same time frame labeled "Vista Capable" while others aren't? Clearly most of not all PCs available at that time were capable of running Vista in one way or another. When buyers see that sticker they are thinking "oh, I should get the ones with these stickers instead because I will be better prepared to run Vista". MS obviously wanted people to think there was some kind of advantage. From this point of view it is clear that MS intentionally mislead the buyer.

RE: Interesting
By LEGACYMAN on 3/6/2008 11:04:41 AM , Rating: 2
I agree that the stickers were ment to fool customers to buy these computer with the sticker over one that was equal in performance and in some cases would out perform.

Lets get real MS was trying to help Intel make a sale over other platforms or chipsets.

If you were looking a PCs and saw the sticker on it over one that was equally as good but one promised it was vista Ready. Most would assume it could run vista in full but maybe not at top speed. AKA a sale resulted to add to Intels profit.


RE: Interesting
By murphyslabrat on 3/2/2008 9:41:04 PM , Rating: 2
Like, for instance, I could say that you are "capable" of being rational.

RE: Interesting
By bodar on 2/29/2008 8:04:34 PM , Rating: 2
On the other hand the article mentions a "$2,100 e-mail machine" which I find extremely far fetched.

Not if it was a sub-12" portable, especially one of the itty-bitty ones by Sony.

RE: Interesting
By ImSpartacus on 3/1/2008 9:42:23 PM , Rating: 2
In that case he couldn't have expected to do much more than emails.

RE: Interesting
By murphyslabrat on 3/2/2008 9:40:00 PM , Rating: 2
It's a computer, nothing more and nothing less. If it is labeled as "Windows Vista Capable", it should be able to run one of the primary selling points.

RE: Interesting
By wallijonn on 3/3/2008 12:10:38 PM , Rating: 2
In that case he couldn't have expected to do much more than emails.

Not for $2100. What laptops (because they're usually more expensive than desktops) can you buy today for $2100? At $2100 they had better be the top of the line units. Chances are that when Vista was coming out $2100 bought you a top of the line computer. The suit says that even the top of the line laptops could not run Vista.

It would be akin to the computer sticker saying that the computer can run Crysis but then you find that you can only run it at 3 to 5 fps. at min resolution with AA and all other 'enhancements' turned off.

The question becomes "What is the Vista experience?" and how was it advertised?

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki