Print 16 comment(s) - last by SecTech767.. on Feb 29 at 9:24 AM

Google says its not going into the telecom business

Telecommunications traffic between the U.S., Asia, Europe, and the Middle East is growing by leaps and bounds. According to TeleGeography, trans-Pacific bandwidth demand grew by 63.7% annually from 2002 to 2007.

Accommodating the increased demand for bandwidth requires more physical connections between the U.S. and countries across the Pacific Ocean.  Google is by many estimates one of the largest consumers of bandwidth with not only its massively popular search engine, but its video services from YouTube.

Traditionally, Google bought bandwidth form large providers. InformationWeek reports that Google announced it will buy into a new undersea cable with five other companies including Bharti Airtel, Global Transit, KDDI Corporation, Pacnet, and SingTel. The other companies include some of the biggest telecommunications companies serving overseas markets.

Google insists that it is not trying to become a player in the telecom industry. This statement is in contradictory to some of the things Google has done recently, like bidding in the FCC spectrum auction. Google network acquisitions manager Francois Sterin said in a blog post, “If you're wondering whether we're going into the undersea cable business, the answer is no. We're not competing with telecom providers, but the volume of data we need to move around the world has grown to the point where in some cases we've exceeded the ability traditional players can offer. Our partnership with these companies is just another step in ensuring that we're delivering the best possible experience to people around the world”

The 10,000km Unity submarine cable will cost the partners $300 million to install. Construction of the cable is expected to be complete in 2010 and according to Google the cable will increase trans-Pacific bandwidth available by 20%.

The Unity cable isn’t the only trans-Pacific cable being constructed. Three other submarine cables are being constructed including the Trans-Pacific Express Cable System, Asia-America Gateway Cable System, and a new cable by Reliance FLAG.

The increased bandwidth and redundancy is certainly needed in light of the five undersea cables that were cut in January and February. The cause of several of the cuts is still unknown and sabotage hasn’t been ruled out.

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By nosfe on 2/26/2008 2:09:42 PM , Rating: 5
so google was cutting all those cables!

RE: gotcha
By JasonMick (blog) on 2/26/2008 2:19:23 PM , Rating: 5
Yahoo was going to, but they had to change captains three times and then ran out of money.

And then someone else bought their ship and kicked all the officers off, totally ruining their plans.

RE: gotcha
By AlvinCool on 2/26/2008 2:36:52 PM , Rating: 5
I heard that Microsoft wouldn't sell them Vista for their ships and without lemons they got scurvy and abandoned ship.

RE: gotcha
By xti on 2/26/2008 3:12:51 PM , Rating: 4
what a cover know they were forced to walk the plank!

RE: gotcha
By marvdmartian on 2/26/2008 3:45:01 PM , Rating: 5
It wasn't their fault, they just wanted a cut of the action! ;)

RE: gotcha
By daftrok on 2/27/2008 11:31:22 AM , Rating: 3
That is the lamest and most hilarious joke ever.

RE: gotcha
By RaisedinUS on 2/26/2008 11:19:00 PM , Rating: 5
Google, a cut above the rest.

RE: gotcha
By Trisagion on 2/27/2008 1:34:37 AM , Rating: 2
Gotta be careful with creating cutting edge technology.

RE: gotcha
By winterspan on 2/27/2008 6:35:26 AM , Rating: 1
oh for god sakes, enough with the PUNS! :) :)

RE: gotcha
By UlricT on 2/27/2008 4:45:26 PM , Rating: 5
just tell them to cut it out!

RE: gotcha
By SecTech767 on 2/29/2008 9:24:23 AM , Rating: 2
Google Shouldn't buy into the ISP idustry. Its too much of an investment for something thats off their plate. But if you look at all the differnt applications that google has developed, it wouldnt suprise me if a vendetta formed between Microsoft and Google, that google would create an OS. Now thats something I would jump on. Will it happen? Unlikly. Is it possible? Definatly.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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