backtop


Print 64 comment(s) - last by Oregonian2.. on Feb 25 at 3:22 PM

Microsoft's Xbox 360 HD DVD add-on gets put out of its misery

It looks as though Microsoft's Xbox 360 HD DVD add-on is the latest victim of HD DVD's failure in the marketplace. Microsoft announced today through its Gamerscore Blog that the Xbox 360 HD DVD player will no longer be manufactured.

The move to discontinue the Xbox 360 HD DVD player comes just weeks after Microsoft lowered the Toshiba-manufactured player’s price from $179 to $129.99 following mass defections to the Blu-ray standard. The drive was priced at $199 when it launched in late 2006.

Toshiba officially signaled the death of the HD DVD format on February 19 after it faced defections from Netflix, Best Buy and Wal-Mart. The company suffered an even bigger blow in early January when Warner Bros. decided to abandon HD DVD to focus on Blu-ray.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Toshiba Corp. President and CEO Atsutoshi Nishida earlier this week. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

Although Microsoft will no longer provide the Xbox 360 HD DVD player, the company is committed to continuing standard product support and warranty support for the add-on. Given the latest bit of news from Microsoft, expect a fire sale on Xbox 360 HD DVD players in the coming weeks as retailers rush to kick them off store shelves.

When it comes to the Xbox 360 platform, Microsoft simply stated, "We do not believe this decision will have any material impact on the Xbox 360 platform or our position in the marketplace."



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: There will be a new add on.
By jabber on 2/25/2008 5:31:48 AM , Rating: 2
Indeed, they will already have had one all made up and sitting in their R&D lab for proabaly the past year.

Remember folks all the HD-DVD drive is, is a standard PC data drive in a external case with a IDE/SATA to USB adapter. All MS has to do is buy in a load of BD data drives, maybe adjust the firmware, drivers and change the front tray logo and they are good to go hardware wise. Probably a weeks work!

This could also be bad news for Sony. After all then both consoles would have BD capability (though one wouldnt be able to take advantage of it for gaming but who knows). A lot of folks with a 360 may have been tempted to buy a PS3 as its a decent BD player for BD use, now they would have another option of the 360 specific vesion. However, the added bonus for the MS drive would hopefully be you could take it with you and plug it into your laptop etc. if you went away.

Personally I'm happy with DVD and can sit and wait the whole HD thing another couple of years at least.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki