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Microsoft's Xbox 360 HD DVD add-on gets put out of its misery

It looks as though Microsoft's Xbox 360 HD DVD add-on is the latest victim of HD DVD's failure in the marketplace. Microsoft announced today through its Gamerscore Blog that the Xbox 360 HD DVD player will no longer be manufactured.

The move to discontinue the Xbox 360 HD DVD player comes just weeks after Microsoft lowered the Toshiba-manufactured player’s price from $179 to $129.99 following mass defections to the Blu-ray standard. The drive was priced at $199 when it launched in late 2006.

Toshiba officially signaled the death of the HD DVD format on February 19 after it faced defections from Netflix, Best Buy and Wal-Mart. The company suffered an even bigger blow in early January when Warner Bros. decided to abandon HD DVD to focus on Blu-ray.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Toshiba Corp. President and CEO Atsutoshi Nishida earlier this week. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

Although Microsoft will no longer provide the Xbox 360 HD DVD player, the company is committed to continuing standard product support and warranty support for the add-on. Given the latest bit of news from Microsoft, expect a fire sale on Xbox 360 HD DVD players in the coming weeks as retailers rush to kick them off store shelves.

When it comes to the Xbox 360 platform, Microsoft simply stated, "We do not believe this decision will have any material impact on the Xbox 360 platform or our position in the marketplace."



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By mles1551 on 2/24/2008 11:01:27 AM , Rating: 2
My question is this: WHY? Other than to say they have one, why would M$ develop a bluray add-on?

This isn't CD vs Tape or VHS vs DVD. Bluray & HD-DVD aren't being seen as a superior format to DVDs and the majority of the public have absolutely no idea what they are and what they do.

Until the public (not DT'rs) shows a true interest in moving to the Bluray format M$ should feel no obligation to release a bluray add-on.

M$ should concentrate on trying to recoup some of that $1bil charge and not worry about people buying the PS3 for a bluray player.

Your (M$) game developers are making games using the DVD as their focus and continue to support the 360 over the PS3 in coding these games, so why worry with Bluray?

M$ worrying about the PS3's bluray player is like the Viper guys being worried about the Vette's mpg, sure it's better but thats not exactly what most people buy it for.


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