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Microsoft's Xbox 360 HD DVD add-on gets put out of its misery

It looks as though Microsoft's Xbox 360 HD DVD add-on is the latest victim of HD DVD's failure in the marketplace. Microsoft announced today through its Gamerscore Blog that the Xbox 360 HD DVD player will no longer be manufactured.

The move to discontinue the Xbox 360 HD DVD player comes just weeks after Microsoft lowered the Toshiba-manufactured player’s price from $179 to $129.99 following mass defections to the Blu-ray standard. The drive was priced at $199 when it launched in late 2006.

Toshiba officially signaled the death of the HD DVD format on February 19 after it faced defections from Netflix, Best Buy and Wal-Mart. The company suffered an even bigger blow in early January when Warner Bros. decided to abandon HD DVD to focus on Blu-ray.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Toshiba Corp. President and CEO Atsutoshi Nishida earlier this week. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

Although Microsoft will no longer provide the Xbox 360 HD DVD player, the company is committed to continuing standard product support and warranty support for the add-on. Given the latest bit of news from Microsoft, expect a fire sale on Xbox 360 HD DVD players in the coming weeks as retailers rush to kick them off store shelves.

When it comes to the Xbox 360 platform, Microsoft simply stated, "We do not believe this decision will have any material impact on the Xbox 360 platform or our position in the marketplace."

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By lexluthermiester on 2/24/2008 4:33:37 AM , Rating: 1
BetaMax is still in use by many TV News studios. The format is anything but dead. VHS is dead. So really who won that format war? BetaMax simply went into the professional market. It only recently[past few years] is starting to be phased out by digital counterparts. And that is only because of the FCC... BetaMax was and still is high quality analogue recording media. Sony struck gold with it, just not in the consumer market.

And I agree with Bansheex, my guess would have been that MasterTactician was hinting at the VHS/BetaMax thing...

By eye smite on 2/24/2008 9:24:55 PM , Rating: 4
And your guess about what he was hinting at is pure speculation as you can site no evidence on the guess at all. Yes, most of us have known beta was in the commercial industry for all these years, yes vhs won the consumer market. Yes beta was widely used in most other countries, I don't think anyone is debating that. It seems you're all picking knits just to have something to debate about.

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