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Microsoft's Xbox 360 HD DVD add-on gets put out of its misery

It looks as though Microsoft's Xbox 360 HD DVD add-on is the latest victim of HD DVD's failure in the marketplace. Microsoft announced today through its Gamerscore Blog that the Xbox 360 HD DVD player will no longer be manufactured.

The move to discontinue the Xbox 360 HD DVD player comes just weeks after Microsoft lowered the Toshiba-manufactured player’s price from $179 to $129.99 following mass defections to the Blu-ray standard. The drive was priced at $199 when it launched in late 2006.

Toshiba officially signaled the death of the HD DVD format on February 19 after it faced defections from Netflix, Best Buy and Wal-Mart. The company suffered an even bigger blow in early January when Warner Bros. decided to abandon HD DVD to focus on Blu-ray.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Toshiba Corp. President and CEO Atsutoshi Nishida earlier this week. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

Although Microsoft will no longer provide the Xbox 360 HD DVD player, the company is committed to continuing standard product support and warranty support for the add-on. Given the latest bit of news from Microsoft, expect a fire sale on Xbox 360 HD DVD players in the coming weeks as retailers rush to kick them off store shelves.

When it comes to the Xbox 360 platform, Microsoft simply stated, "We do not believe this decision will have any material impact on the Xbox 360 platform or our position in the marketplace."

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RE: I'm not THAT surprised, but that was fast
By daftrok on 2/23/2008 10:10:30 PM , Rating: 2
He never said Betamax vs VHS. He could have meant:
1. AC current vs DC current
2. cylinder records vs disk records
3. Vinyl records format war
4. 8-track vs compact cassette
5. compact disc vs minidisc
6. DVD vs DIVX (not Divx)
7. DVD+R vs DVD-R
8. Windows Media Video versus RealVideo versus Ogg Theora versus DivX versus QuickTime versus Xvid versus x264

And probably a lot more. Thanks Wiki!

RE: I'm not THAT surprised, but that was fast
By BansheeX on 2/23/08, Rating: -1
By eye smite on 2/23/2008 11:02:36 PM , Rating: 2
Banshee thinks he's right. He's reading into things that appparently aren't there. There are several industry conflicts over a standard in more than just the computer industry that he could have been referring to. For instance the ominous quote from an IBM Ceo decades ago now that stated " there will never come a time when people need a computer in their homes".

By overzealot on 2/25/2008 5:49:01 AM , Rating: 2
Personally, I thought it was a jibe at UMD.
If so, then I agree it deserves to die more than HD-DVD.
(not because it's a bad format, but because it has no market share, is confusing customers, and it's slowing down the uptake of HD Movies.) <-- Satire BTW

I wonder what the next excuse is going to be?

"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini

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