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Microsoft's Xbox 360 HD DVD add-on gets put out of its misery

It looks as though Microsoft's Xbox 360 HD DVD add-on is the latest victim of HD DVD's failure in the marketplace. Microsoft announced today through its Gamerscore Blog that the Xbox 360 HD DVD player will no longer be manufactured.

The move to discontinue the Xbox 360 HD DVD player comes just weeks after Microsoft lowered the Toshiba-manufactured player’s price from $179 to $129.99 following mass defections to the Blu-ray standard. The drive was priced at $199 when it launched in late 2006.

Toshiba officially signaled the death of the HD DVD format on February 19 after it faced defections from Netflix, Best Buy and Wal-Mart. The company suffered an even bigger blow in early January when Warner Bros. decided to abandon HD DVD to focus on Blu-ray.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Toshiba Corp. President and CEO Atsutoshi Nishida earlier this week. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

Although Microsoft will no longer provide the Xbox 360 HD DVD player, the company is committed to continuing standard product support and warranty support for the add-on. Given the latest bit of news from Microsoft, expect a fire sale on Xbox 360 HD DVD players in the coming weeks as retailers rush to kick them off store shelves.

When it comes to the Xbox 360 platform, Microsoft simply stated, "We do not believe this decision will have any material impact on the Xbox 360 platform or our position in the marketplace."

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XB360 price drop
By phatboye on 2/23/2008 9:27:57 PM , Rating: 1
Now that the HD media format has been chosen and the winner is BD it really makes the PS3 platform much more attractive and we are going to start to see a large shift in console sales from the xbox360 to the ps3. I think it's high time that MS drops the price of the 360 to be more competitive with the ps3 instead of releasing an external BD drive.

RE: XB360 price drop
By ZaethDekar on 2/23/2008 9:53:00 PM , Rating: 1
Or MS is already in the works to create a new xbox with fully update where it plays all current 360 games but with a new design and new hardware, with a blu-ray drive in it... That way you can have HD, Blu, and DVD play back.

RE: XB360 price drop
By TerranMagistrate on 2/23/2008 11:31:13 PM , Rating: 2
0 chance of that happening.

Like MS would really abandon it's current installed base with such a drastic hardware upgrade. Never going to happen.

RE: XB360 price drop
By JustTom on 2/24/2008 1:49:12 AM , Rating: 2
Of course it will happen; the question is when? Or do you think MS will never produce another console?

RE: XB360 price drop
By eye smite on 2/24/2008 9:30:36 PM , Rating: 4
Hehe, you don't think MS will make the xbox360 Second Edition? lol

It's just a joke, don't get sideways on me.

RE: XB360 price drop
By robinthakur on 2/25/2008 8:30:57 AM , Rating: 2
Whatever, they screwed all the Xbox 1 owners without caring. It will happen again, and sooner than you think! Being seen as the market leader is far more valuable to them and the chance to absolutely crush Sony must be very tempting, having seen what kind of lead they got when they launched early last time. If not at the tail end of this year, then the beginning of the next, mark my words. If they can offer Full backwards compatibility this time, then why not do it?

IMO both PS3 and 360 are graphically deficient as neither is graphically powerful enough to run most games in hi-res (1080p) at 60 FPS, particularly the 360. Anything less than 60fps makes me miss the Dreamcast...which did 60hz on all but a couple of games. It seems we've gone backwards since then or just become less demanding.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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