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After a rough fourth quarter, NAND manufacturers hoped to get a break and instead they got slammed by more bad news, this time from Apple

Apple Inc. last year spent $1.2B USD on NAND flash memory for its consumer electronics devices.  Most of Apple's wildly popular iPod family sports the memory -- the iPod Shuffle, the iPod Nano, and the iPod Touches all use it for storage.  The iPhone also uses NAND, further increasing Apple's already sizable NAND appetite.  Thus Apple's decision hold a significant sway on NAND's fate.

Perhaps predicting slow iPod/iPhone growth, Apple dramatically scaled back its NAND predictions for 2008, sending NAND manufacturers into a panic.  The news, which also may signal bad news for Apple, may be a reflection of the sagging of the U.S. economy, burdened by the U.S. sub-prime mortgage crisis, which has led many analysts to predict a rather dire consumer market for the year.  Apple continues to cut prices in hopes of keeping sales alive, but the outlook is still far from rosy.

iSuppli announced the shifting estimate from Apple on Wednesday, stating, "Apple Inc. has slashed its 2008 NAND order forecast significantly and has informed suppliers that its demand growth will slow in 2008 compared to 2007."

Before iSuppli had predicted a 32% increase in NAND orders for 2008 from Apple.  The change caused iSuppli to drop its estimate for global NAND growth from 27 percent to "single digit" percentage growth from last year's $13.9B USD market.  According to iSuppli in Q1 '08 NAND manufacturers will also invest a 20 percent increase in capital spending, which will increase capacity and lower prices for the consumer, but add further to the suppliers financial woes. 

The year of 2007 held mixed results for NAND suppliers, but still may be looked back fondly upon in comparison to 2008.  In 2007 NAND overall saw 12.5 percent growth.  However in Q3 and Q4 of 2007, six of the top eight NAND producers saw sequential declines in revenue.  Only Micron and Intel escaped this trend.  Samsung and Toshiba, who hold the number one and two spots respectively, were among the losers, but remain on top of the struggling market.

Some top tier NAND suppliers vested in DRAM production as well will get doubly hit, as DRAM is supposed to have an extremely poor year as well, experiencing poor growth of only 4 percent.  While single digit growth may seem acceptable to some, the constant demands for increased capacity at lower prices means that single digit growth typically equates to significant revenue losses.


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RE: Rotten ecomomy?
By emarston on 2/22/2008 11:02:52 AM , Rating: 2
The dollar has been artificially high for too long. While I'm not totally happy with the fact that my money doesn't go as far right now, this does bring more balance to trade. If the value of the dollar is less than our "trade deficit" is less as well since the foreign currencies are worth more. Of course, China, while sort of floating their currency now, still is artificially limiting it's value for precisely this reason. Our desire for cheap goods continues to fuel this.

We'll never be the economic power we were decades ago though. Other countries of the world want their piece of the pie.


RE: Rotten ecomomy?
By teckytech9 on 2/23/2008 1:44:16 AM , Rating: 2
It has been estimated that within eight years time, the average low-skilled job in America will be equal in monetary value to the same job performed today in China.

China will not only produce US goods and services, but will be able to afford them as well. When this happens, US companies will find little incentives to outsource any more jobs overseas, and will instead, receive an influx of jobs supporting foreign companies.

In the meantime, foreign capital will continue to bail-out US companies that have mismanaged their funds due to greed, corruption, and predatory lending practices.


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates














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