AMD Pre-empts GeForce 9600 GT, Cuts Radeon Prices
February 20, 2008 7:45 PM
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AMD CrossfireX has never been cheaper
For the first time in a long time, Radeon and GeForce go toe-to-toe over the midrange
With the anticipated launch of the GeForce 9600 GT tomorrow, AMD pre-emptively cut prices on all of its high end Radeon HD 3000 graphics cards.
According to product managers at online retailer Newegg, the Radeon HD 3870 suggested retail price moves from $249 to $189. AMD will also reduce the suggested retail price of the Radeon HD 3850 512MB from $199 to $169.
Both price drops were confirmed by AMD officials earlier today. Other retailers, including Amazon and ZipZoomFly, have also confirmed the price drop.
Newegg currently lists the
Sapphire Radeon HD 3850 512MB for $170
. The retailer lists the
Sapphire Radeon HD 3870 below the new suggested retail price
, just under $185. Other vendors are expected to follow suit immediately.
Retailers will announce the NVIDIA GeForce 9600 GT tomorrow with a suggested retail price between $170 and $190. Initial benchmarks peg the 9600 GT just ahead of the Radeon HD 3870, but for the first time in several years AMD and NVIDIA have a real case-by-case shootout again.
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RE: best card for that price?
2/23/2008 3:31:40 AM
I think the 8800GT can be had for that price.
Price cut like that means they are freaked out. Reducing price and profit means they are trying to sell as fast as they can. If they were confident that their product was on par or superior to any nVidia equivalent, they would keep their price the same and rely on tested performance.
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