AMD Pre-empts GeForce 9600 GT, Cuts Radeon Prices
February 20, 2008 7:45 PM
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AMD CrossfireX has never been cheaper
For the first time in a long time, Radeon and GeForce go toe-to-toe over the midrange
With the anticipated launch of the GeForce 9600 GT tomorrow, AMD pre-emptively cut prices on all of its high end Radeon HD 3000 graphics cards.
According to product managers at online retailer Newegg, the Radeon HD 3870 suggested retail price moves from $249 to $189. AMD will also reduce the suggested retail price of the Radeon HD 3850 512MB from $199 to $169.
Both price drops were confirmed by AMD officials earlier today. Other retailers, including Amazon and ZipZoomFly, have also confirmed the price drop.
Newegg currently lists the
Sapphire Radeon HD 3850 512MB for $170
. The retailer lists the
Sapphire Radeon HD 3870 below the new suggested retail price
, just under $185. Other vendors are expected to follow suit immediately.
Retailers will announce the NVIDIA GeForce 9600 GT tomorrow with a suggested retail price between $170 and $190. Initial benchmarks peg the 9600 GT just ahead of the Radeon HD 3870, but for the first time in several years AMD and NVIDIA have a real case-by-case shootout again.
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2/22/2008 4:59:13 PM
driver support = key.
It seemed for a while that nVidia gave up on XP users as I had to wait 4 MONTHS for a driver update. I usually buy ATI/AMD because ATI used to be Canadian (heck, I lived 2 minutes from their HQ) and they've never shafted me (my first card was the 9200 and was it a beast for $100). I hate being labelled as biased and decided to give nVidia a spin. Nice cards, but 10 extra frames at twice the price? And I found it to be less stable. Okay, maybe some games needed the extra power, but lord the drivers. FOUR MONTHS. You can't go 4 weeks without ATI putting up another update, even if it's only a minor tweak. I prefer stability over power. I don't want to be playing games and having it BSOD on me. ATI for me.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
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