Print 22 comment(s) - last by CarsonM.. on Feb 19 at 8:38 AM

$100 price cuts could be in store for iPhone, iPod touch

There is one subject that can strike both jubilation and hatred in the souls of Apple fans: price cuts. Apple learned this the hard way when it cut the price on the 4GB and 8GB iPhone just months after its initial introduction.

The $200 price cuts led to a revolt by iPhone customers – this was followed by an apology from Steve Jobs and $100 in-store credit to the Apple Retail Store/Apple Online Store.

If the recent report from 9to5Mac turns out to be accurate, there will be price cuts for two popular Apple product lines in the coming months. According to the site, the iPhone and iPod touch will get $100 price cuts across the board.

The recently-introduced 16GB iPhone and 32GB iPod touch will drop from $499 to $399 while the 16GB iPod touch will fall to $299. 9to5Mac reports that the 8GB iPhone and 8GB iPod touch will drop to $299 and $199 respectively before being discontinued altogether.

Falling flash prices are cited as the reason for the price cuts on the two product lines. In the case of the iPhone, Apple may also be looking to clear a path to provide a comfortable pricing point for an iPhone with 3G capabilities.

One should look no further than to Creative to see the falling costs of NAND flash memory used in portable media players (PMPs). Creative announced its 32GB Zen player in December 2007 and priced it at $329. Two weeks ago, Creative dropped the price of the 32GB Zen to $299.

9to5Mac's inside sources provided no details on other flash-based products like the iPod nano and iPod shuffle. Hopefully Apple's generosity on its higher end products will also extend to its bottom-feeders as well.

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RE: Commence Apple-bashing...
By AlphaVirus on 2/18/2008 4:37:39 PM , Rating: 2
I love gadgets as much as the next person, but some people are just born stupid. I mean, born consumers. :-p

That my friend is quote-worthy.

I had a similar case to yours. My sister in-law saw a commercial for the itouch and said "I want that, so I am going to buy it" regardless of the fact she is a poor college student. We went to radioshack since it was the first tech store in the mall and she saw both the Touch and Zune on the shelf and got confused. "Why is this one cheaper?" she said. I simply replied "Because it is not made by Apple"

Before the day was over, with the advice of mine and the other geeks around the other tech stores, she bought the Zune. To this day she is in love with it and carries it everywhere.

RE: Commence Apple-bashing...
By robinthakur on 2/19/2008 5:10:30 AM , Rating: 1
More like, "That one is cheaper because nobody wants the Zune and Microsoft couldn't give them away." I was lamenting the performance of the Zune with MS employees last week at an executive briefing, even they all had iPods and its unusual to hear them not evangelizing their own products, so it must REALLY suck.

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

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