Print 116 comment(s) - last by dustbag.. on Feb 20 at 1:31 PM

A new study has some humorous comments at Mac owners' expense, but reveals some serious market trends

Mac users and Mac-loving analysts often use phrases like “the halo-effect” to explain increased sales of Mac computers and OS X due to iPods and iPhones.  Now, the stock market site The Street has created a humorous video analysis that offers up a new explanation for this and more commercial phenomena -- the "snob"-effect.

In the video, The Street says that on average Mac users surveyed were discovered to be “self centered, arrogant, conceited” and truly "snobs".  The site says this has many real commercial ramifications, so all jokes aside, the "snob"-factor warrants serious attention.

Mac users, apparently concerned with self-image, were found to buy tooth-whitening products at a far greater rate than PC users.  Mac users are also more likely to visit Starbucks, buy organic food, and own hybrid cars.  Furthermore, Mac users buy on average 5 new pairs of sneakers a year, well above the average for non-users. 

Mac users prefer notebooks to desktops, station wagons to SUVs.  Perhaps unsurprisingly, Mac users prefer "green" products, even at a higher cost.  Perhaps more surprisingly, Mac users are quite law abiding and are more likely than not to pay for music -- perhaps more due to the popularity of iTunes than their moral inclinations.  Mac users are more satisfied with their purchase than PC users.

Interestingly, people surveyed with an "open personality" were found to be 60% more likely to buy a Mac.  Some of the more esoteric observations on Mac users character are flattering, others aren't.  Mac users were found to be more liberal, socially and politically.  Mac users are also less modest and more assured of their own superiority.

The interesting part about The Street's video, is that while obvious poking a bit of fun at the Mac crowd, it does illustrate some practical market trends that can be exploited for the benefit of more effective advertising and marketing to the growing crowd of Mac, iPod, and iPhone "snobs"

Hopefully there won't be too many hurt feelings, and await a possible comment from Apple Inc. CEO Steve Jobs.

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RE: Apple users are funny
By SavagePotato on 2/18/2008 5:00:29 PM , Rating: 1
Oh by the way, Cheaper cost of ownership?

Hahaha! in what universe? more like 4x cost of ownership, no more reliability, and not really anywhere near as easy to use as is made out.

RE: Apple users are funny
By dustbag on 2/19/2008 11:38:25 AM , Rating: 2
more like 4x cost of ownership, no more reliability

RE: Apple users are funny
By dustbag on 2/19/2008 11:50:22 AM , Rating: 1
more like 4x cost of ownership, no more reliability

Tear yourself away from WoW and do your homework Savage. Any fairly done cost of ownership analysis shows that Mac's blow Windows based computers networks away. Mac hardward lasts easily 50% longer for the same price, has a shorter learning curve so their is less training cost, has much less IT infrastructure and support required since they use global standards for much of their network interaction.

RE: Apple users are funny
By SavagePotato on 2/20/2008 9:37:23 AM , Rating: 2
Whatever crack you are smoking pass it around, clearly primo stuff.

RE: Apple users are funny
By dustbag on 2/20/2008 12:51:15 PM , Rating: 2
Well, apparently you are still smoking the same crack given you by the Microsoft marketing department in 1994.

The myth of Mac's being more expensive to own and operate in both the personal and corporate environments has been disproven time and time again when actual financial analysis that considers all the costs - hardware, software, and support - is applied accurately.

Anyway, you are obviously in the Bill Gates Reality Distortion Field, and so can't see facts through the cloud of smoke. Enjoy.

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

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