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A new study has some humorous comments at Mac owners' expense, but reveals some serious market trends

Mac users and Mac-loving analysts often use phrases like “the halo-effect” to explain increased sales of Mac computers and OS X due to iPods and iPhones.  Now, the stock market site The Street has created a humorous video analysis that offers up a new explanation for this and more commercial phenomena -- the "snob"-effect.

In the video, The Street says that on average Mac users surveyed were discovered to be “self centered, arrogant, conceited” and truly "snobs".  The site says this has many real commercial ramifications, so all jokes aside, the "snob"-factor warrants serious attention.

Mac users, apparently concerned with self-image, were found to buy tooth-whitening products at a far greater rate than PC users.  Mac users are also more likely to visit Starbucks, buy organic food, and own hybrid cars.  Furthermore, Mac users buy on average 5 new pairs of sneakers a year, well above the average for non-users. 

Mac users prefer notebooks to desktops, station wagons to SUVs.  Perhaps unsurprisingly, Mac users prefer "green" products, even at a higher cost.  Perhaps more surprisingly, Mac users are quite law abiding and are more likely than not to pay for music -- perhaps more due to the popularity of iTunes than their moral inclinations.  Mac users are more satisfied with their purchase than PC users.

Interestingly, people surveyed with an "open personality" were found to be 60% more likely to buy a Mac.  Some of the more esoteric observations on Mac users character are flattering, others aren't.  Mac users were found to be more liberal, socially and politically.  Mac users are also less modest and more assured of their own superiority.

The interesting part about The Street's video, is that while obvious poking a bit of fun at the Mac crowd, it does illustrate some practical market trends that can be exploited for the benefit of more effective advertising and marketing to the growing crowd of Mac, iPod, and iPhone "snobs"

Hopefully there won't be too many hurt feelings, and await a possible comment from Apple Inc. CEO Steve Jobs.

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RE: Too bad
By VashHT on 2/18/2008 1:36:09 PM , Rating: 3
I can tell that personally most of my hatred for MAC users comes from the fact that all of the ones I know love to quote the BS from their PC vs Mac commercials and in general spout all kinds of misinformation about PC's as if it was all fact. For example, one of my good friends bought a macbook to replace is virus ridden Dell notebook saying that Macs were immune to viruses. After 5 or 6 months is macbook was barely working because it was badly infected and he ended up just buying the new OS and wiping everything on it. I agree with you though, there is no need to resort to petty insults and name-calling, I tend to keep my mouth shut when people start bragging about their Macs at work.

RE: Too bad
By kelmon on 2/19/2008 3:21:25 AM , Rating: 2
After 5 or 6 months is macbook was barely working because it was badly infected and he ended up just buying the new OS and wiping everything on it.

I'm sorry? Infected with what? I can see that a Boot Camp partition could be infected but there's still pretty much nothing out there that infects OS X. What on earth was your friend doing? Apologies if this is genuine but it just sounds exaggerated if not just made-up. I do not disputes that exploits do exist (particularly in QuickTime) but I have never heard of anyone actually experiencing one let alone to the extent that their computer was "badly infected".

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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