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Print 116 comment(s) - last by dustbag.. on Feb 20 at 1:31 PM

A new study has some humorous comments at Mac owners' expense, but reveals some serious market trends

Mac users and Mac-loving analysts often use phrases like “the halo-effect” to explain increased sales of Mac computers and OS X due to iPods and iPhones.  Now, the stock market site The Street has created a humorous video analysis that offers up a new explanation for this and more commercial phenomena -- the "snob"-effect.

In the video, The Street says that on average Mac users surveyed were discovered to be “self centered, arrogant, conceited” and truly "snobs".  The site says this has many real commercial ramifications, so all jokes aside, the "snob"-factor warrants serious attention.

Mac users, apparently concerned with self-image, were found to buy tooth-whitening products at a far greater rate than PC users.  Mac users are also more likely to visit Starbucks, buy organic food, and own hybrid cars.  Furthermore, Mac users buy on average 5 new pairs of sneakers a year, well above the average for non-users. 

Mac users prefer notebooks to desktops, station wagons to SUVs.  Perhaps unsurprisingly, Mac users prefer "green" products, even at a higher cost.  Perhaps more surprisingly, Mac users are quite law abiding and are more likely than not to pay for music -- perhaps more due to the popularity of iTunes than their moral inclinations.  Mac users are more satisfied with their purchase than PC users.

Interestingly, people surveyed with an "open personality" were found to be 60% more likely to buy a Mac.  Some of the more esoteric observations on Mac users character are flattering, others aren't.  Mac users were found to be more liberal, socially and politically.  Mac users are also less modest and more assured of their own superiority.

The interesting part about The Street's video, is that while obvious poking a bit of fun at the Mac crowd, it does illustrate some practical market trends that can be exploited for the benefit of more effective advertising and marketing to the growing crowd of Mac, iPod, and iPhone "snobs"

Hopefully there won't be too many hurt feelings, and await a possible comment from Apple Inc. CEO Steve Jobs.



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By quickk on 2/18/2008 1:35:12 PM , Rating: 2
I don't understand why so many of you love to hate macs. There are a lot of reasons to use a mac, which don't involve sitting in Starbucks sipping your overpriced drink.

The operating system has a unix core, which means that you can pretty much do anything that you could do in Linux with OSX. For example, I want to use some software which is installed on a remote (unix) machine. All I have to do is log in via ssh with the -X flag and I can use the software locally even though it is running on the remote machine.

Before I get flamed, I should point out that I've been using PCs for years. I've built all my home machines and I know about the intricate details of overclocking, memory timings, etc (my first overclock was a celeron 300A!).

Also, I've been using windows since version 3.1. In the last year or so however, I've moved towards Linux and now I can't stand using windows anymore. However, Linux does have it's problems when it comes to multimedia, which is why OSX is the perfect operating system for me.

Anyway, what I'm trying to say is don't bash it 'till you try it. If you're happy with windows, then great!




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