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Print 116 comment(s) - last by dustbag.. on Feb 20 at 1:31 PM

A new study has some humorous comments at Mac owners' expense, but reveals some serious market trends

Mac users and Mac-loving analysts often use phrases like “the halo-effect” to explain increased sales of Mac computers and OS X due to iPods and iPhones.  Now, the stock market site The Street has created a humorous video analysis that offers up a new explanation for this and more commercial phenomena -- the "snob"-effect.

In the video, The Street says that on average Mac users surveyed were discovered to be “self centered, arrogant, conceited” and truly "snobs".  The site says this has many real commercial ramifications, so all jokes aside, the "snob"-factor warrants serious attention.

Mac users, apparently concerned with self-image, were found to buy tooth-whitening products at a far greater rate than PC users.  Mac users are also more likely to visit Starbucks, buy organic food, and own hybrid cars.  Furthermore, Mac users buy on average 5 new pairs of sneakers a year, well above the average for non-users. 

Mac users prefer notebooks to desktops, station wagons to SUVs.  Perhaps unsurprisingly, Mac users prefer "green" products, even at a higher cost.  Perhaps more surprisingly, Mac users are quite law abiding and are more likely than not to pay for music -- perhaps more due to the popularity of iTunes than their moral inclinations.  Mac users are more satisfied with their purchase than PC users.

Interestingly, people surveyed with an "open personality" were found to be 60% more likely to buy a Mac.  Some of the more esoteric observations on Mac users character are flattering, others aren't.  Mac users were found to be more liberal, socially and politically.  Mac users are also less modest and more assured of their own superiority.

The interesting part about The Street's video, is that while obvious poking a bit of fun at the Mac crowd, it does illustrate some practical market trends that can be exploited for the benefit of more effective advertising and marketing to the growing crowd of Mac, iPod, and iPhone "snobs"

Hopefully there won't be too many hurt feelings, and await a possible comment from Apple Inc. CEO Steve Jobs.



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I wonder what Mac users said about...
By Legolias24 on 2/18/2008 1:08:13 PM , Rating: 2
I was just wondering what Mac users said after learning their beloved Macs were switching from the G5 architecture to something undeniably PC based. I mean, for years they (Mac users) would go on and on about their Macs with the PowerPC chips being so much more powerful then an AMD/Intel based PC. ;)

Thoughts anyone? :P

-Legolias




RE: I wonder what Mac users said about...
By nowayout99 on 2/18/2008 1:39:04 PM , Rating: 3
The elitist users said everything from "never buying a Mac again" (as if there were some other non-PC alternative), to "No, wait, the Intel chips actually ARE faster now. Finally!"

Basically they bought whatever Jobs sold them after their initial drama fit. The elitist opinions are flexible and will change to justify their positions... Not unlike most fanboys of anything else that's out there with a following.


By Donkeyshins on 2/18/2008 1:50:41 PM , Rating: 2
And a small percentage couldn't handle the cognitive dissonance emanating from Stevie J's reality-distortion field and their heads exploded a la 'Scanners'.


By kelmon on 2/19/2008 3:46:35 AM , Rating: 2
Definitely a worrying move at the time. I didn't have any issue with using a "PC" processor since, as a laptop user, it was clear that IBM wasn't going to be delivering a G5 laptop processor anytime soon (it was a running "joke" that Apple was going to release a G5 PowerBook next Tuesday). However, we were all worried about how the transition of software would take place, how performance would be impacted, etc. To a degree we were right to worry since it took Adobe and Microsoft bloody ages to migrate their applications to native Intel binaries. On retrospect it was a good decision to go with Intel rather than IBM or AMD but at the time it was a worry.


By dustbag on 2/19/2008 12:00:31 PM , Rating: 2
I think at the time I said "excellent" since IBM didn't have a roadmap that was going to keep pace with Intel/AMD.

Of course I haven't had a need to upgrade to the Intel Mac just yet, since I'm still running the 1.8G G5 I bought in April '05.

It was pretty close to the fastest PC on the planet at the time, and it still blows away my new (company supplied) Thinkpad 2G Core2Duo running XP.


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