Print 116 comment(s) - last by dustbag.. on Feb 20 at 1:31 PM

A new study has some humorous comments at Mac owners' expense, but reveals some serious market trends

Mac users and Mac-loving analysts often use phrases like “the halo-effect” to explain increased sales of Mac computers and OS X due to iPods and iPhones.  Now, the stock market site The Street has created a humorous video analysis that offers up a new explanation for this and more commercial phenomena -- the "snob"-effect.

In the video, The Street says that on average Mac users surveyed were discovered to be “self centered, arrogant, conceited” and truly "snobs".  The site says this has many real commercial ramifications, so all jokes aside, the "snob"-factor warrants serious attention.

Mac users, apparently concerned with self-image, were found to buy tooth-whitening products at a far greater rate than PC users.  Mac users are also more likely to visit Starbucks, buy organic food, and own hybrid cars.  Furthermore, Mac users buy on average 5 new pairs of sneakers a year, well above the average for non-users. 

Mac users prefer notebooks to desktops, station wagons to SUVs.  Perhaps unsurprisingly, Mac users prefer "green" products, even at a higher cost.  Perhaps more surprisingly, Mac users are quite law abiding and are more likely than not to pay for music -- perhaps more due to the popularity of iTunes than their moral inclinations.  Mac users are more satisfied with their purchase than PC users.

Interestingly, people surveyed with an "open personality" were found to be 60% more likely to buy a Mac.  Some of the more esoteric observations on Mac users character are flattering, others aren't.  Mac users were found to be more liberal, socially and politically.  Mac users are also less modest and more assured of their own superiority.

The interesting part about The Street's video, is that while obvious poking a bit of fun at the Mac crowd, it does illustrate some practical market trends that can be exploited for the benefit of more effective advertising and marketing to the growing crowd of Mac, iPod, and iPhone "snobs"

Hopefully there won't be too many hurt feelings, and await a possible comment from Apple Inc. CEO Steve Jobs.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Vista Snob
By bldckstark on 2/18/2008 12:58:56 PM , Rating: 2
The IT staff here at work thinks I am a snob because I use Vista at home. They got a new PC here with Vista on it, and I had to go set up the wireless connection for them, since they do not broadcast the SSID.

By the way, I have three Vista computers. One with Home, one with Business, and one with Ultimate. All three of them JUST WORK. One is an older AMD 64 home build, one is a high line laptop, and the other is a cheap laptop. There are also three XP desktops and one Windows Home Server. I guess maybe I am a snob, but I only bought one pair of shoes last year!

RE: Vista Snob
By Domicinator on 2/18/2008 1:11:18 PM , Rating: 2
I'm with you there, brother. I am running my entire network here at home on Vista. My gaming rig and my laptop are on Vista Home Premium. I use my Xbox 360 as a Windows Media Center Extender through my wireless network. My wife's Mac has to go in via an ethernet cable because her job locks it down and won't let it get on outside networks. But anyway, I essentially have four machines on my Vista based home network, and everything runs VERY smoothly. In fact, I'm doing things on this network that I was never able to figure out on past versions of Windows. That's not to say these things weren't possible before. It's more likely that Vista's networking features are so much easier to use than past versions that I was just able to do it without having to dig around.

I should also mention I haven't had ANY issues with gaming performance on Vista and even during the first couple months of launch, I really didn't have any pressing issues with Vista except for the initial video card drivers and Nero Vision. Both of those issues have been fixed now. I also rarely get spyware, and I NEVER get viruses. I never got viruses on XP either, but Vista seems to REALLY cut down on the amount of spyware I get. I attribute my lack of viruses more to AVG than anything else.

RE: Vista Snob
By UNCjigga on 2/18/2008 2:49:59 PM , Rating: 2
Have you tried copying files via wifi? How's that hourglass working out for ya? ;)

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Yahoo Hacked - Change Your Passwords and Security Info ASAP!
September 23, 2016, 5:45 AM
A is for Apples
September 23, 2016, 5:32 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki