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A new study has some humorous comments at Mac owners' expense, but reveals some serious market trends

Mac users and Mac-loving analysts often use phrases like “the halo-effect” to explain increased sales of Mac computers and OS X due to iPods and iPhones.  Now, the stock market site The Street has created a humorous video analysis that offers up a new explanation for this and more commercial phenomena -- the "snob"-effect.

In the video, The Street says that on average Mac users surveyed were discovered to be “self centered, arrogant, conceited” and truly "snobs".  The site says this has many real commercial ramifications, so all jokes aside, the "snob"-factor warrants serious attention.

Mac users, apparently concerned with self-image, were found to buy tooth-whitening products at a far greater rate than PC users.  Mac users are also more likely to visit Starbucks, buy organic food, and own hybrid cars.  Furthermore, Mac users buy on average 5 new pairs of sneakers a year, well above the average for non-users. 

Mac users prefer notebooks to desktops, station wagons to SUVs.  Perhaps unsurprisingly, Mac users prefer "green" products, even at a higher cost.  Perhaps more surprisingly, Mac users are quite law abiding and are more likely than not to pay for music -- perhaps more due to the popularity of iTunes than their moral inclinations.  Mac users are more satisfied with their purchase than PC users.

Interestingly, people surveyed with an "open personality" were found to be 60% more likely to buy a Mac.  Some of the more esoteric observations on Mac users character are flattering, others aren't.  Mac users were found to be more liberal, socially and politically.  Mac users are also less modest and more assured of their own superiority.

The interesting part about The Street's video, is that while obvious poking a bit of fun at the Mac crowd, it does illustrate some practical market trends that can be exploited for the benefit of more effective advertising and marketing to the growing crowd of Mac, iPod, and iPhone "snobs"

Hopefully there won't be too many hurt feelings, and await a possible comment from Apple Inc. CEO Steve Jobs.



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Jobs does not fart
By tmouse on 2/18/2008 12:53:35 PM , Rating: 5
In regards to another comment; ask any Mac user and they will flat out tell you Steve Jobs does NOT fart; he releases flatulence. However in a move to "green" Apple and cut down on the production of green house gasses he was the first to receive their newest product the i-FART. The i-FART (inline flatulence attenuated rectal technology) is a colorectal catalytic converter that converts these unsightly gases to harmless activated charcoal and water vapor. One beneficial side effect that has been observed is tight a@@ed A+ personalities may produce diamonds.

The dailytech is probably under NDA until Jobs releases an i-FART at the next stockholders meeting.




By KristopherKubicki (blog) on 2/19/2008 11:52:01 AM , Rating: 2
DailyTech doesn't sign NDAs ... even for Mr. Jobs :)


RE: Jobs does not fart
By BruceLeet on 2/19/2008 12:13:40 PM , Rating: 2
Jobs can fart in a rectangular box and sell it to the regular Apple guy, which is exactly what he did with Macbook Air. That thing is as useful as MS' Notepad


"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs














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