Print 116 comment(s) - last by dustbag.. on Feb 20 at 1:31 PM

A new study has some humorous comments at Mac owners' expense, but reveals some serious market trends

Mac users and Mac-loving analysts often use phrases like “the halo-effect” to explain increased sales of Mac computers and OS X due to iPods and iPhones.  Now, the stock market site The Street has created a humorous video analysis that offers up a new explanation for this and more commercial phenomena -- the "snob"-effect.

In the video, The Street says that on average Mac users surveyed were discovered to be “self centered, arrogant, conceited” and truly "snobs".  The site says this has many real commercial ramifications, so all jokes aside, the "snob"-factor warrants serious attention.

Mac users, apparently concerned with self-image, were found to buy tooth-whitening products at a far greater rate than PC users.  Mac users are also more likely to visit Starbucks, buy organic food, and own hybrid cars.  Furthermore, Mac users buy on average 5 new pairs of sneakers a year, well above the average for non-users. 

Mac users prefer notebooks to desktops, station wagons to SUVs.  Perhaps unsurprisingly, Mac users prefer "green" products, even at a higher cost.  Perhaps more surprisingly, Mac users are quite law abiding and are more likely than not to pay for music -- perhaps more due to the popularity of iTunes than their moral inclinations.  Mac users are more satisfied with their purchase than PC users.

Interestingly, people surveyed with an "open personality" were found to be 60% more likely to buy a Mac.  Some of the more esoteric observations on Mac users character are flattering, others aren't.  Mac users were found to be more liberal, socially and politically.  Mac users are also less modest and more assured of their own superiority.

The interesting part about The Street's video, is that while obvious poking a bit of fun at the Mac crowd, it does illustrate some practical market trends that can be exploited for the benefit of more effective advertising and marketing to the growing crowd of Mac, iPod, and iPhone "snobs"

Hopefully there won't be too many hurt feelings, and await a possible comment from Apple Inc. CEO Steve Jobs.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Apple users are funny
By SavagePotato on 2/18/2008 12:47:44 PM , Rating: 5
The advertisements are definitely working. Working for an isp in a pretty small town / rural area even we get a ton more calls from mac people than before.

Some are just old people that don't know what end of the mouse is up, but without question all are a laugh riot.

The absolute best part is that we don't provide any official tech support for mac. So the user is 100% on their own. It gives me no end of joy to relay that information.

I missed it but one of the other technicians got a call from the smuggest woman EVER the other day who went absolutely apeshit when she was told we can't help with any setup issues on a mac. I would have payed to hear it honestly. Apparently she would be "calling mac and having them call us to straighten us out." We're still waiting for them to call.

RE: Apple users are funny
By dustbag on 2/18/08, Rating: -1
RE: Apple users are funny
By Rebel44 on 2/18/2008 3:34:21 PM , Rating: 2
HAHAHA Good joke ......

I am also working for ISP and we also dont support Mac.

RE: Apple users are funny
By jimbojimbo on 2/19/2008 12:14:03 PM , Rating: 4
Aren't they supposed to "just work"? Why do they need tech support at all?

RE: Apple users are funny
By SavagePotato on 2/18/2008 4:54:24 PM , Rating: 1
For the 2 users a week that call with a mac, it's a who the f$%# cares situation.

And for a micro sized isp you won't ever be doing business with us trust me.

As a side note, when you pay peanuts you get technicians that don't give a rats ass. Thats just about the windows computers. When it comes to mac... well the rats ass would be a step up.

RE: Apple users are funny
By SavagePotato on 2/18/2008 5:00:29 PM , Rating: 1
Oh by the way, Cheaper cost of ownership?

Hahaha! in what universe? more like 4x cost of ownership, no more reliability, and not really anywhere near as easy to use as is made out.

RE: Apple users are funny
By dustbag on 2/19/2008 11:38:25 AM , Rating: 2
more like 4x cost of ownership, no more reliability

RE: Apple users are funny
By dustbag on 2/19/2008 11:50:22 AM , Rating: 1
more like 4x cost of ownership, no more reliability

Tear yourself away from WoW and do your homework Savage. Any fairly done cost of ownership analysis shows that Mac's blow Windows based computers networks away. Mac hardward lasts easily 50% longer for the same price, has a shorter learning curve so their is less training cost, has much less IT infrastructure and support required since they use global standards for much of their network interaction.

RE: Apple users are funny
By SavagePotato on 2/20/2008 9:37:23 AM , Rating: 2
Whatever crack you are smoking pass it around, clearly primo stuff.

RE: Apple users are funny
By dustbag on 2/20/2008 12:51:15 PM , Rating: 2
Well, apparently you are still smoking the same crack given you by the Microsoft marketing department in 1994.

The myth of Mac's being more expensive to own and operate in both the personal and corporate environments has been disproven time and time again when actual financial analysis that considers all the costs - hardware, software, and support - is applied accurately.

Anyway, you are obviously in the Bill Gates Reality Distortion Field, and so can't see facts through the cloud of smoke. Enjoy.

RE: Apple users are funny
By SeeManRun on 2/18/2008 6:27:14 PM , Rating: 2
There is probably a reason Macs aren't used that much in a corporate environment. Maybe OSX changes the rules, but OSX is still pretty new compared to Windows, but maybe that Macs were not that easy to maintain in a corporate environment in the past, or did not provide the support that Microsoft does to large organizations.

You should think about things from another angle before you spout off about buying habits. If Apple is selling so many computers, then they better start creating the tools for ISP's and corporate environments to support their systems like Microsoft does. (I am not a system administrator, so I may be wrong about Apple not supplying the support/tools that MS does)

RE: Apple users are funny
By dustbag on 2/20/2008 1:31:41 PM , Rating: 2
Just as WinXP was a derivitive of WinNT but at the same time an evolution of Win98, so OS X was a derivitive of NeXT, and an evolution of OS 9.

Apple provides excellent support for OS X based computers in networks that use standard protocols. They make excellent web and network server hardware, and have well trained techs that can support the few issues that do come up (studies show that for a similar sized user base, an Apple based network and Mac user base requires approximately 1/10 the suppor levels of a similarly configured Microsoft based network). Most of the major business application software vendors (SAP, Oracle Peoplesoft, Intuit) have Mac versions Add in almost no need for anti-virus software and a platform that is highly resistant to malware. In the corporate world, all of this should be a huge consideration in deciding what platform to use.

Bottom line - the majority of the corporate networks today are maintained by large IT organizations trained and familiar with MS products, and they are the ones tasked with developing hardware and software support strategies in the future. For most of them, Apple OS X and its related technologies are like black magic - not because they are too stupid to figure it out, but because there is a training curve with any different technology. So when they hear claims that its easier to support, they don't have the background or information to understand whether those claims are true. And so, they stick with what they know. Just like the cliche from a decade ago that no one ever got fired for buying IBM computers, no one today would get fired for buying Microsoft.

But my point was, that as those students familiar with Apple and OS X move into the corporate world, they wll start to question those paradigms. Some of those people will have used one of the many Apple networks in univeristies today, and start to compare network performance and support costs, and call their IT buddy from college and start to compare notes. Its already happening, and that is one reason Apple server, desktop, and laptop market share is growing.

RE: Apple users are funny
By kelmon on 2/19/2008 3:25:53 AM , Rating: 2
The absolute best part is that we don't provide any official tech support for mac. So the user is 100% on their own. It gives me no end of joy to relay that information.

Well, aren't you just a credit to your profession? Now I have to go and find some thread and a needle to sew up my sides that appear to have split during all this hilarity...

And they say the art of customer service is dead.

RE: Apple users are funny
By SavagePotato on 2/19/2008 9:19:16 AM , Rating: 2
Whatever makes you stay sane, but let me tell you this.

If you actually went through life believing that being an obsequious abuse absorbing sponge like dell representatives somehow made you better off, chances are you would wake up and realize you had gone completely nuts one day.

Anyone that thinks helping these kinds of people is some magical experience, should spend a year or three doing it and see if you feel the same after the ten thousandth time phonetically spelling simple words to someone that is so stupid you could only imagine they must be wearing their pants backwards... and on their head...

"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

Copyright 2015 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki