Perhaps not wanting to be the last off a sinking ship, Toshiba
could soon be abandoning the HD DVD format it helped bring to market, if the Hollywood Reporter is to be
According to the report’s sources, Toshiba will be pulling
the plug on its HD DVD format sometime in the coming weeks. The official word
from Toshiba, predictably, is that it is still behind HD DVD as the format of
"Based on its technological advancements, we continue
to believe HD DVD is the best format for consumers, given the value and
consistent quality inherent in our player offerings," said Jodi Sally,
Toshiba’s VP of marketing.
Interestingly enough, Toshiba didn’t completely put to rest
any ideas that the company could change its stance in the format war. "Given
the market developments in the past month," continued Sally, "Toshiba
will continue to study the market impact and the value proposition for
consumers, particularly in light of our recent price reductions on all HD DVD
Possibly urging Toshiba to drop HD DVD are the recent events
transpired since Warner Bros. announced at CES 2008 that it would go Blu-ray
Disc exclusive this summer. Most recently, online rental giant Netflix
announced that it too would be dropping
HD DVD stock, while Best Buy would begin to push
Blu-ray Disc as the preferred format.
In what could be the final nail in the coffin for the format,
Wal-Mart today announced its plans to drop
HD DVD players and software stock starting this June.
quote: Its good to know that when I finally upgrade my livingroom set to High-Def I won't have to worry which format is best.
quote: The guy has his preference, you have yours, can't we all agree that we're not always going to agree on what's best?
quote: The future certainly will bring this about for the masses, but my prediction is about 10yrs away for this to be easy, afforable and looks awesome on a 50inch LCD, DLP or whatever Hi-def monitor they will own.
quote: You might have got a little more sympathy if you did not brag about a big screen HD TV and 1TB NAS.
quote: and wider frame rate support
quote: A lot of people want to own their movies - why do think DIVX failed?
quote: ...but that hard coating IS pretty hot.
quote: Declining DVD Sales are what is driving this.
quote: They studios want a way to bring in a new media format, way to re-release movies everyone already owns, as well as provide higher margins and higher profits.
quote: What they are failing miserably to consider is that people are saving money and aren't willing to buy cheap DVD's.
quote: Although, it would be interesting to see what happens if combo players hit the market cheap down the road, will HDDVD make a comeback?
quote: it really matters? What about movies on flash cards, or downloads, or better yet what happened to holographic media? Is the winner so soon that it will soon be the winner of nothing?
quote: There are no rootkits in blu-ray, yet.
quote: "Given the market developments in the past month," continued Sally, "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."