The vulnerability of the Xbox 360 to a hardware failure
known as the Red Ring of Death is a well publicized matter. Last summer, amidst
a flurry of reports from Xbox 360 owners, DailyTech exposed
retailers’ estimates that up to 33
percent of Xbox 360 consoles experience hardware failures within the first
year of ownership.
Electronics and appliances warranty company SquareTrade now
claims that it found a 16.4 percent normal-use failure rate on the Xbox 360.
The figure, if true, shows that Microsoft has steadily improved the reliability
of its console considerably – though still not up to the level of general
Microsoft chairman Bill Gates expressed earlier this year
his aim for the Xbox 360 to be the most
reliable console on the market. “We've got incredible reliability on the
new work we've done,” he said. “Our commitment is that it will be the most
reliable video game box out there. People really love the Xbox because of the
content, but we've got to make sure that the hardware never stands in the way
According to SquareTrade, 60 percent of all Xbox 360 service
calls were about the Red Ring of Death, which Microsoft refers to as “three
flashing red lights.” In response to widespread reports of the console’s
susceptibility to that particular error, Microsoft extended
its warranty to cover the specific hardware failure for three years from
The remaining 40 percent were composed to hard drive
failures, disc drive malfunctions, disc read errors and others. Such defects
are, however, are covered only by the console’s current one year warranty (which
the original report incorrectly states is 90-days).
In response to SquareTrade’s report, Microsoft spokesman Joe
DiMiero told IGN,
“Microsoft does not comment on hardware failure rates [emphasis by Microsoft],
nor do we comment on speculation. We have not seen the report, and are
unfamiliar with the agency that filed it. Based on the enthusiast community's
feedback yesterday, the methodology of this report is suspect.”
A supposed anonymous Microsoft insider blamed the Xbox 360’s
fragility on the company’s initial negligence
on quality assurance, saying that the project was “under resourced” in test,
quality, manufacturing, and supplier management. “There just weren't enough
people to do the job that needed to be done. The leadership in many of those
areas was also lopsided in essential skills and experience. But I hear they are
really trying to staff up now based on what has happened, and how cheap staff
is compared to a couple of billion in cost of quality,” the source wrote
in an email.
Microsoft has gradually introduced new hardware revisions in
hopes of solving the Red Ring of Death flaw. June 2007 saw a revised
cooling design with heatpipe and heatsink to cool the GPU. New Falcon
hardware that would include
65nm chip technology, which was later found to apply
only to the CPU, landed in
stores last Fall. The GPU’s shrink to 65nm GPU, codenamed Jasper, isn’t due until this August.
quote: It baffles me how people praise sony for putting blu in their system, then condemn microsoft for bringing their system out early. Both were strategic business decisions that obviously paid off. Sony effectively threw away any chance they had to overtake the 360 in the US by pricing their system so high. Microsoft, on the other hand, gambled by releasing the 360 early and knowing the risk of system failures. That gamble allowed microsoft to build an user base thats impossible to deny. Top it off with the fact that any quality game made for it sells over 1 million copies guaranteed and theres no doubt it was the right BUSINESS decision for them. They had to get developer support, or the 360 would die prematurely like the dreamcast did. Does it suck for the consumer, hell yes. Will it affect me getting their next system when it comes out, hell no.