Google Doesn't Want To Be Yahoo's Ad Buddy Anymore
February 14, 2008 12:23 PM
comment(s) - last by
Yahoo CEO Jerry Yang has a lot on his mind. First he has to deal with the threat of Microsoft taking over his own company and secondly he has to deal with painful inside reports that Google is uninterested in an advertising alliance with Yahoo.
(Source: New York Times)
Sources close to Google indicate Google will reject Yahoo
The Google-Yahoo-Microsoft triangle is turning out to be somewhat like Adam Sandler's infamous "Love Stinks" song from the film the
Microsoft wanted Yahoo
Yahoo's board didn't want Microsoft
. After the rejection, Yahoo expressed interested in a Google alliance, but sources close to Google say that the company
isn't interested in being partners with Yahoo
anymore. Google just wants Microsoft and Yahoo to leave it
and each other
Microsoft is trying to force itself on Yahoo by bringing its bid directly to stockholders in an unsolicited buyout offer, in a
hostile takeover attempt
. To beat off Microsoft's ardent advances, Yahoo's board hoped to establish a possible advertising alliance with rival Google. However, inside sources now say that despite some minor initial interest, Google is unlikely to pursue a pact with Yahoo.
While Google refused to public comment on the issue, sources say that it is concerned that a possible pact would attract antitrust scrutiny in the U.S. and abroad, and thus its not interested anymore. Another unsaid factor may be that Google does not want to associate itself with sinking Yahoo, which is
laying off hundreds of workers
promising desparately to enact "big changes."
In a way Google doesn't need an alliance with Yahoo to get its share of advertising -- its already getting it, piece by piece each month.
With the prospect of a Google deal quickly unravelling, Yahoo has to resort to desparate measures like the
purchase of advertiser Maven
to try to avoid the Microsoft buyout. Veteran portfolio manager Bill Miller of Legg Mason Inc. thinks that it won't be enough and that Yahoo "is in a tough spot if it wishes to remain independent." His team thinks that Microsoft will likely up its offer slightly, and the shareholders will override the board decision.
Significant shareholders of Yahoo are also quoted by the
Wall Street Journal
as saying a deal with Microsoft was extremely likely, with one putting the probability at 95 percent. As these are the people who will be deciding the fate of the offer, this is a promising sign for Microsoft.
Amidst all the fuss, Yahoo quietly began to send out its layoff notices to the 1,000 workers losing their jobs. The layoffs were established before the Microsoft bid became public.
This article is over a month old, voting and posting comments is disabled
2/14/2008 6:52:21 PM
I have been wondering if Yahoo is going to become "Yahoo - powered by MSN" or something like. Or maybe MSN will just be replaced by MSN. I don't see the point in keeping both, and I honestly like MSN better Yahoo. I guess you're right, and microsoft just wants the name traffic and large user base.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
Who Needs Microsoft? We've Got Maven, Says Yahoo!
February 13, 2008, 5:26 PM
Microsoft Calls Yahoo Rejection "Unfortunate," Pursues Hostile Takeover
February 12, 2008, 10:11 AM
Yahoo Rejects Microsoft, Wants More Money
February 11, 2008, 11:49 AM
Google Plans To Fight Microsoft-Yahoo "Monopoly"
February 4, 2008, 10:37 AM
Microsoft Offers to Buy Yahoo for $44.6 Billion
February 1, 2008, 10:00 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Instagram Bans "Curvy" From Hashtag Searches, Provokes "Plus Sized" Outrage
July 16, 2015, 1:20 PM
Mozilla Promise Punctual Windows 10 Firefox Release, Teases at iOS Arrival
July 7, 2015, 3:08 PM
Netflix Announces 7-to-1 Stock Split, Eyes Explosive Overseas Growth
June 23, 2015, 8:18 PM
Most Popular Articles
Windows 10 Hits 75 Million Users; Grows Nearly 4x as Fast as Windows 7
August 28, 2015, 10:22 PM
Kentucky Man Faces up to 10 Years in Prison for Shooting Drone Trespasser
August 13, 2015, 2:58 PM
Microsoft's Flagship Windows10 Lumias Rumored to Pack 25 Minute Charge Times
August 31, 2015, 8:13 PM
"KeyRaider" Hits 225,000+ iPhones, Mobile Malware no Longer Just a Droid Thing
September 1, 2015, 11:50 PM
Microsoft Announces $499 Xbox One "ELITE", w/ High-End Controller, Hybrid HDD
August 31, 2015, 3:29 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information