Microsoft dug deep into its pocketbook recently with the offer
to buy Yahoo for the large sum of $46 billion -- that
offer was rejected. Microsoft, however, announced a purchase today that was
much easier to finance.
Microsoft says that it agreed to purchase Danger Inc., the company best known for
the Sidekick mobile device. Microsoft president of
Entertainment and Devices Division Robbie Bach said in a statement, “Microsoft
is a global leader with our Windows Mobile software and expanding mobile
services. The addition of Danger serves as a perfect complement to our existing
software and services, and also strengthens our dedication to improving mobile
experiences centered on individuals and what they like.”
Microsoft says that Danger Inc. has connected with a young
and enthusiastic customer base that is Internet-savvy and socially inclined.
The purchase is expected to add additional assets and resources to Microsoft’s
entry into the consumer space.
Danger Inc. chairman and CEO Henry R. Nothhaft said, “Danger
continues to provide an effortless and fun mobile experience for consumers. Now
by combining our uncompromised application software and powerful back-end
service with Microsoft, we can expand our innovative service offerings even
further and take mobility to a new level.”
The terms of the Microsoft purchase are unknown at this
time. It doesn’t take any insider information to know after the purchase of
Danger, a Sidekick running Windows Mobile will be just around the corner.