backtop


Print 107 comment(s) - last by SavagePotato.. on Feb 13 at 3:15 PM

Netflix to cease carrying new HD DVD titles

The tide continues to turn in the ongoing high-definition format war. Netflix, the first choice in online movie rental service in the U.S., today announced that it will exclusively stock Blu-ray Disc as the only choice for its customers looking for high-definition content.

Earlier this year, Warner Bros. shook the industry when it announced that it would release movies exclusively on Blu-ray Disc starting this summer. Netflix states that, with four major Hollywood studios now behind Blu-ray Disc, it too will back the format held by the majority.

Since the inception of HD DVD and Blu-ray Disc, Netflix gave its customers opportunity to rent from both formats. But by the end of this year, the online rental service will have phased out HD DVD, leaving Blu-ray Disc as the lone option.

HD DVD hardware owners will have to look to alternative rental outlets for software, as Blockbuster announced last summer that its retail stores would also carry only Blu-ray Disc. Blockbuster’s Total Access online rental service, however, continues to provide HD DVD as an option.

"The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition," said Ted Sarandos, chief content officer for Netflix. "We're now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the Blu-ray format and that the price points of high-def DVD players will come down significantly. These factors could well lead to another decade of disc-based movie watching as the consumer's preferred means."

Only a small percentage of Netflix’s seven million subscribers elected to rent high-definition movies, and the company says that most of its customers have chosen Blu-ray Disc over HD DVD.

"From the Netflix perspective, focusing on one format will enable us to create the best experience for subscribers who want high-definition to be an important part of how they enjoy our service," Added Sarandos.

As part of the transition to Blu-ray Disc, the Netflix said it will acquire no new HD DVDs but that its existing inventory would continue to rent until the discs' natural life cycle (through loss or damage) takes them out of circulation in the coming months.

Although Blu-ray Disc may have more support, Universal Studios, Paramount Pictures and DreamWorks Entertainment are still exclusive to HD DVD. This means that Netflix customers will be without a high-definition option for upcoming releases such as Beowulf, Bee Movie, Sweeney Todd, The Jack Ryan Collection, American Gangster, Braveheart, Forrest Gump, Star Trek and potentially even Indiana Jones.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Blu ray won!
By mac2j on 2/11/2008 2:34:56 PM , Rating: 2
quote:
How can Blu-Ray win? As we all know, and have heard all year, price will win this war. When plyers hit $200. When players hit $100. When you can buy them at supermarkets! And porn!


I bought my Sony BDP-300 for $225... you can buy an internal BD player for $179. With the laser shrink we'll see $100-200 players before summer.

AND the porn industry is starting to release their bigger titles in BD now .... even they can read the writing on the wall.

HD-DVD is over ... its just a pain we have to endure these long drawn out death throes courtesy of Paramount and Universal.

Want proof? Walk into your local Circuit City or Best Buy and play stupid - tell the salesperson youre looking for an HD player for your LCD .... 90% of them will tell you "Buy a Blu-ray player, HD-DVD is dead".

At this point HD-DVD players can get as cheap as they want -no one is going to buy something thats going to be a useless relic (other than upscaling) in a year.


RE: Blu ray won!
By Master Kenobi (blog) on 2/11/2008 2:37:27 PM , Rating: 1
quote:
Want proof? Walk into your local Circuit City or Best Buy and play stupid - tell the salesperson youre looking for an HD player for your LCD .... 90% of them will tell you "Buy a Blu-ray player, HD-DVD is dead".

Not interested in the rest of the post but I think (as a former best buy employee) I should point out that sales people at electronic retailers are mostly clueless or will sell you on the highest margin.


RE: Blu ray won!
By nemrod on 2/11/2008 5:26:12 PM , Rating: 2
quote:
Not interested in the rest of the post but I think (as a former best buy employee) I should point out that sales people at electronic retailers are mostly clueless or will sell you on the highest margin.


but

http://www.dailytech.com/Best+Buy+to+Push+Bluray+T...


RE: Blu ray won!
By TomZ on 2/11/08, Rating: 0
RE: Blu ray won!
By nemrod on 2/11/2008 5:54:57 PM , Rating: 2
obviously not but despite those margins considerations, did you really think it's good for their image (and then future sales) to sell now hardware that is knew to have no future?


RE: Blu ray won!
By Master Kenobi (blog) on 2/12/2008 8:35:48 AM , Rating: 2
Best Buy has been pushing Blu-Ray as long as it's been around. Margins run the best buy machine.


"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki