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Game developers are like flowers, says EA CEO

Electronic Arts has a reputation among gamers for swallowing talented game developers only to later turn them into excrement. EA CEO John Riccitiello knows it, and told Game|Life at DICE, "We at EA blew it, and to a degree I was involved in these things, so I blew it."

Developers fallen victim to EA’s previous mismanagement include the once great Origin Systems, Westwood and Bullfrog. "When I talked to the creators that populated these companies at the time, they felt like they were buried and stifled," Riccitiello said.

EA Sports is notorious for making small changes, sometimes the most significant of which is a roster update, every year to its sports games and selling them for full price. While that model may work for a select genre, it’s largely inapplicable everywhere else. EA may have figured that purchasing a developer for solely the IP would be a winning idea, but one that is now proven to fail without the adequate inspiration behind it.

"The command and conquer model," said the EA CEO, "doesn't work. If you think you're going to buy a developer and put your name on the label... you're making a profound mistake."

Such was the topic of Riccitiello’s talk at the DICE conference, informing listeners that he would put forth a "new model" of "how publishers and developers can work together in the future," hoping to avoid the mistakes of EA past.

With EA’s most recent acquisition of BioWare and Pandemic, for which the publisher paid $860 million, the company now has to makes sure it doesn’t mess with a good thing.

"Creative teams can be thought of as flowers in a hothouse -- you move the temperature up or down a few degrees and the flowers will die," Riccitiello said.



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RE: Cautiously Optimistic
By Master Kenobi (blog) on 2/11/2008 10:39:43 AM , Rating: 5
Well given EA's track record even if they wanted to change, the question is how long until we start seeing results?


RE: Cautiously Optimistic
By StevoLincolnite on 2/11/2008 11:07:08 AM , Rating: 2
It's to late... the damage has been done... we will never see Dungeon Keeper 3!


RE: Cautiously Optimistic
By Ryanman on 2/11/2008 3:29:28 PM , Rating: 2
I don't understand how a multi BILLION dollar corporation has the WORST QA and bug fixing in the industry. The absolute worst.
I disagree with 2142 being worse than BF2. I found there to be half the amount of bugs (although, admittedly, only slightly refined gameplay)
From Black and White 2, to BF2, To Crysis, every single game I have ever played from them has been nothing more than a steaming pile of bugs. I swore off all EA games, but my idiot cousin bought me Crysis (which was only kind of fun and looks worse than any of my other games). The only way to get them to fix these things is to STOP buying madden every year and STOP allowing them to publish a game that is still terrible after being through 41 bug fix revisions.
If you have to eat and crap out a couple more star developers, I give you permission EA. Just hire more than a couple dozen monkeys to fix the bugs with your titles.

And btw I'm kidding about the developer thing, but I'll be damned if it's ignorant of them to not improve that aspect of their buisness.


RE: Cautiously Optimistic
By dflynchimp on 2/12/2008 6:07:45 PM , Rating: 2
nah, I thought Crysis looked great. And I wasn't even running it at full specs either (no way in the name of god...with my 8800GTS 320MB)

different standards, I guess, but you can't really say it looks :worse: than other games...


RE: Cautiously Optimistic
By Gul Westfale on 2/11/2008 11:13:18 AM , Rating: 4
they need to change. many gamers i know (and play with) are wary of buying EA games. here is a partial list of EA failures over the last little while:

- battlefield 2: excellent game with waaaaay too many bugs. the biggest problem was that a server disconnect bug (which was known to EA and acknowledged by them) took several months to fix.

- battlefield 2142: a planetside mod for BF2, sold at full price. all the same bugs as BF2, plus a few new ones...

- CnC3: buggy to the point where i still cannot play online with my desktop (i have to use laptop; and i have tried 2 routers and 2 different wireless cards in the desktop), unbalanced, broken online features, etc etc. at this point (after the nth patch) it's not actually bad but online populations have dwindled.

- EA sports: i don't need to say anything about that, do i?

if you add to that the fact that all the good people from the studios they have acquired are either gone or in positions where they obviously have little control over the product that EA releases, then it's no wonder why a lot of people think EA sucks (myself included).

i sincerely hope that they will actually make some changes, and that these changes are for the better. put talented people in control of projects, not some beancounter. and try to have some respect for your paying customers... not likely to happen, but i hope i'm wrong on that. time will tell.


RE: Cautiously Optimistic
By mmntech on 2/11/2008 1:21:57 PM , Rating: 3
I think you can add in-game advertising to the list. Seeing Burger King ads in the Burnout: Paradise demo ruined that game for me. There's a place for it but EA has taken it to an excess at little or no benefit to gamers. I don't want a quest in Mass Effect 2 to involve Shepard standing in line for a Wopper, or having the Burger King join your party. I wonder what his stats would be. Probably really high persuade and stealth.

I wrote on my blog (not on this site) about the big publishers limiting developers not too long ago. (There's my own plug) I was really worried about EA buying BioWare. Like the others here, I'm now cautiously optimistic. The gaming industry does need some major reforms. Maybe it's just me, but I think smaller, independent studios make better games. The big guys like EA seem to water down their products and are unwilling to take risks. That's why they produce the same stuff over and over.


RE: Cautiously Optimistic
By Domicinator on 2/11/2008 3:47:33 PM , Rating: 2
BF2142 was not sold at full price, at least not everywhere. I paid $30 for my copy on launch day.


RE: Cautiously Optimistic
By borismkv on 2/12/2008 4:29:40 PM , Rating: 2
Don't forget Crysis. The biggest Charlie Foxtrot I've ever played. The sinlge player campaign was awesome in points, but then it ends with absolutely no story resolution (probably because EA wants to force gamers to pay 150 dollars for a complete story rather than the typical 50). Multiplayer has devolved into pure drivel. It is apparently so easy to hack the game that there are 4-5 people at a minimum with some kind of cheat, meaning that a good multiplayer game is impossible now, and with no way for the majority of people to kick cheaters, it's not worth playing anymore. Which is a shame. The power struggle MP mode is really quite fun. Reminds me of C&C:Renegade, the game that got me into the FPS genre to begin with (Another game we'll never see a sequel to thanks to EA's crap business model. And it was in development when EA bought Westwood).


RE: Cautiously Optimistic
By Bonesdad on 2/13/2008 6:36:04 PM , Rating: 2
man, I'm glad I never bought Crysis...


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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