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Wii will stay on top, says Activision

Earlier this week, EA told the media and investors its belief that the Wii would stay on top and that PlayStation 3 would outstrip the Xbox 360 in western market sales throughout 2008.

Although Activision didn’t dispute its competitor’s prediction on the ongoing sales of the Wii, it did put the Xbox 360 ahead of the PlayStation 3 for the year in North America.

Activision revealed during to Q3 earning call that it expects the Wii to sell more than 6 million units, the Xbox 360 to sell 4 to 5 million units, the PS3 somewhere between 3-4 million and the PS2 trailing off at 2 to 3 million.

The games publisher also was pleased to announce record holiday sales, up 80 percent over the previous year with $1.48 billion in sales and $272.2 in profit. Big titles helping to drive Activision’s positive report are Guitar Hero III and Call of Duty 4.

Slated for 2008 will be more games that Activision hopes will bring it another record period. According to Variety, Guitar Hero 4 will hit in the fall, but not before two other spinoffs in spring. The publisher also has the rights to release an adaptation of the upcoming James Bond movie, Quantum of Solace.

With Activision the top publisher in the U.S. in 2007, the company’s next target is to unseat EA in Europe. "That's the low-hanging fruit for us," Activision CEO Bobby Kotick said. "We have No. 1 market share in the U.S. but not Europe, and there's no reason we see why ‘Guitar Hero' shouldn't be the No. 1 product in Europe as well."



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RE: Toss Up?
By robinthakur on 2/11/2008 6:01:40 AM , Rating: 2
Well I own all three consoles, and I have never played online on the 360 (despite the months free trial I got) It just doesn't interest me as much as playing in the same room as another person. That said, I would probably resent the $5 per month (Yet another subscription!) because it does mount up over time. If you use it fair enough but I doubt I would. I play Tekken DR online a bit though on the PS3 which is good fun and not nearly as laggy and god-awful as it could have been. Overall, the PS3 feels better made and seems to have more features than the 360, which despite the light usage I always have a nagging fear is going to blow up at some point. The Blu Ray player alone justifies it for me, and DMC4 is so good! WTF is up with the installation time though?! 30 mins wait just to play the game...When you get these in the end it is worth it, it has to be said though.

I think the 360 is probably on a downwards sales arc now, most of its big games are out, while the PS3 still has a ways to grow, especially when it gets cheap enough that the rest of you can afford it. If the two boxes were the same price, who here would honestly choose a 360 over the PS3?


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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