backtop


Print 74 comment(s) - last by sibbor.. on Feb 12 at 2:42 AM

Wii will stay on top, says Activision

Earlier this week, EA told the media and investors its belief that the Wii would stay on top and that PlayStation 3 would outstrip the Xbox 360 in western market sales throughout 2008.

Although Activision didn’t dispute its competitor’s prediction on the ongoing sales of the Wii, it did put the Xbox 360 ahead of the PlayStation 3 for the year in North America.

Activision revealed during to Q3 earning call that it expects the Wii to sell more than 6 million units, the Xbox 360 to sell 4 to 5 million units, the PS3 somewhere between 3-4 million and the PS2 trailing off at 2 to 3 million.

The games publisher also was pleased to announce record holiday sales, up 80 percent over the previous year with $1.48 billion in sales and $272.2 in profit. Big titles helping to drive Activision’s positive report are Guitar Hero III and Call of Duty 4.

Slated for 2008 will be more games that Activision hopes will bring it another record period. According to Variety, Guitar Hero 4 will hit in the fall, but not before two other spinoffs in spring. The publisher also has the rights to release an adaptation of the upcoming James Bond movie, Quantum of Solace.

With Activision the top publisher in the U.S. in 2007, the company’s next target is to unseat EA in Europe. "That's the low-hanging fruit for us," Activision CEO Bobby Kotick said. "We have No. 1 market share in the U.S. but not Europe, and there's no reason we see why ‘Guitar Hero' shouldn't be the No. 1 product in Europe as well."



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By crystal clear on 2/9/2008 1:48:17 PM , Rating: 2
quote:
Activision revealed during to Q3 earning call that it expects the Wii to sell more than 6 million units, the Xbox 360 to sell 4 to 5 million units, the PS3 somewhere between 3-4 million and the PS2 trailing off at 2 to 3 million.


Year after after your observe PS2 still a big seller,a previous generation console competing with the current generation consoles.
The above inspires the the question "why" that sends you to the buyers/consumers to get your answers.

You observe all the efforts/money/time invested in promoting the new generation console players,did not convince those millions of PS2 buyers over the years,thats its time or worth moving over to the new generation consoles.

You observe newer/better technology does not automatically guarrantee you the success,the quick adoption,the response you would like to see.

Sony focused exclusively on technology whilst designing the PS3, from the cell to B.R. to graphics etc.

They initially gave users/buyers the backward compatibility,
then took it back,then they cut the prices,then they played around with GBs from 20 to 40 to 60 to 80 discontinuing the 20 & 60 the storage options.then came the colours & styling & more .

Nothing seems to work playing around with the above options,the PS2 keeps on selling with NO promotions year after year-its just sells itself.

This brings us to the Activision & E.A. both seem to ignore the facts/realities of the N.American markets.

The economic slowdown in the USA which is rapidly moving into recession by 2H08 is not the right climate for high consumer spendings or high sales projections.

Consumer spending is expected to fall drastically as basic needs taking priority.
Unemployment figures are expected to rise drastically,plus other factors like high energy cost.

All put together its bad times on the way.

Their projection for 2008 are not realistic at all,let it be consoles or games-they can expect some dirty surprises.

As for the consumers nobody seems to ask them the question
"WHY" or "what do you want".




By crystal clear on 2/9/2008 1:53:45 PM , Rating: 2
Sorry for the typing error -Title-should read
"observations"


"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki