Earlier this week, EA told the media and investors its
belief that the Wii would stay on top and that PlayStation
3 would outstrip the Xbox 360 in western market sales throughout 2008.
Although Activision didn’t dispute its competitor’s
prediction on the ongoing sales of the Wii, it did put the Xbox 360 ahead of
the PlayStation 3 for the year in North America.
Activision revealed during to Q3 earning call that it
expects the Wii to sell more than 6 million units, the Xbox 360 to sell 4 to 5
million units, the PS3 somewhere between 3-4 million and the PS2 trailing off
at 2 to 3 million.
The games publisher also was pleased to announce record
holiday sales, up 80 percent over the previous year with $1.48 billion in sales
and $272.2 in profit. Big titles helping to drive Activision’s positive report
are Guitar Hero III and Call of Duty 4.
Slated for 2008 will be more games that Activision hopes
will bring it another record period. According to Variety,
Guitar Hero 4 will hit in the fall, but not before two other spinoffs in
spring. The publisher also has the rights to release an adaptation of the
upcoming James Bond movie, Quantum of Solace.
With Activision the top publisher in the U.S. in 2007, the
company’s next target is to unseat EA in Europe. "That's the low-hanging
fruit for us," Activision CEO
Bobby Kotick said. "We have No. 1 market share in the U.S. but not
Europe, and there's no reason we see why ‘Guitar Hero' shouldn't be the No. 1
product in Europe as well."