backtop


Print 74 comment(s) - last by sibbor.. on Feb 12 at 2:42 AM

Wii will stay on top, says Activision

Earlier this week, EA told the media and investors its belief that the Wii would stay on top and that PlayStation 3 would outstrip the Xbox 360 in western market sales throughout 2008.

Although Activision didn’t dispute its competitor’s prediction on the ongoing sales of the Wii, it did put the Xbox 360 ahead of the PlayStation 3 for the year in North America.

Activision revealed during to Q3 earning call that it expects the Wii to sell more than 6 million units, the Xbox 360 to sell 4 to 5 million units, the PS3 somewhere between 3-4 million and the PS2 trailing off at 2 to 3 million.

The games publisher also was pleased to announce record holiday sales, up 80 percent over the previous year with $1.48 billion in sales and $272.2 in profit. Big titles helping to drive Activision’s positive report are Guitar Hero III and Call of Duty 4.

Slated for 2008 will be more games that Activision hopes will bring it another record period. According to Variety, Guitar Hero 4 will hit in the fall, but not before two other spinoffs in spring. The publisher also has the rights to release an adaptation of the upcoming James Bond movie, Quantum of Solace.

With Activision the top publisher in the U.S. in 2007, the company’s next target is to unseat EA in Europe. "That's the low-hanging fruit for us," Activision CEO Bobby Kotick said. "We have No. 1 market share in the U.S. but not Europe, and there's no reason we see why ‘Guitar Hero' shouldn't be the No. 1 product in Europe as well."



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Well Duh
By kelmon on 2/9/2008 5:31:31 AM , Rating: 2
Yes, I'd agree with that. I went with the Wii because it was cheap and the games were different but if I had to choose between the PS3 and 360 then I'd go with the PS3. The reason for this is simply that the 360 hardware and overall quality is, frankly, rubbish and I have no intention of buying something with such a high probability of failure. As I've noted before in other articles, it was quite clear that Microsoft simply wanted to get a product out before the PS3 arrived in order to capture a significant portion of the market early. Congratulations to them - they succeeded in achieving the goal and I honestly wouldn't be surprised if they "won" this round. But I will never buy a 360 because they sacrificed quality for speed and while the PS3 is still damned expensive, at least it feels like a luxury product for the money.


"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki