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Wii will stay on top, says Activision

Earlier this week, EA told the media and investors its belief that the Wii would stay on top and that PlayStation 3 would outstrip the Xbox 360 in western market sales throughout 2008.

Although Activision didn’t dispute its competitor’s prediction on the ongoing sales of the Wii, it did put the Xbox 360 ahead of the PlayStation 3 for the year in North America.

Activision revealed during to Q3 earning call that it expects the Wii to sell more than 6 million units, the Xbox 360 to sell 4 to 5 million units, the PS3 somewhere between 3-4 million and the PS2 trailing off at 2 to 3 million.

The games publisher also was pleased to announce record holiday sales, up 80 percent over the previous year with $1.48 billion in sales and $272.2 in profit. Big titles helping to drive Activision’s positive report are Guitar Hero III and Call of Duty 4.

Slated for 2008 will be more games that Activision hopes will bring it another record period. According to Variety, Guitar Hero 4 will hit in the fall, but not before two other spinoffs in spring. The publisher also has the rights to release an adaptation of the upcoming James Bond movie, Quantum of Solace.

With Activision the top publisher in the U.S. in 2007, the company’s next target is to unseat EA in Europe. "That's the low-hanging fruit for us," Activision CEO Bobby Kotick said. "We have No. 1 market share in the U.S. but not Europe, and there's no reason we see why ‘Guitar Hero' shouldn't be the No. 1 product in Europe as well."

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RE: Well Duh
By BansheeX on 2/9/2008 2:45:34 AM , Rating: 3
You can play high definition games on a PS3, but why bother when they don’t look any better or maybe even worse.

Probably because it has many additional and desirable attributes not available on the 360:

-its netplay is free while the 360's is fee-based
-it's much quieter while gaming because games use the slower-spinning/higher-density blu-ray drive
-its well built and has a much lower risk of failure
-it has high definition movie playback at no additional purchase
-it's capable of linux and folding@home for emulation and basic PC tasks
-it has wi-fi connectivity
-it will take any 2.5" hard drive upgrade while MS forces you to buy their own
-mouse/keyboard support is available for many FPS games while MS refused to cannibalize their PC platform

The only way the PS3 could outsell the 360 is if every prospective console buyer lost all common sense. Of course there are those out there who just buy what they are told is cool like all those owning Apple products. Maybe Sony should hire Apple to market their products.

Or people just see the PS3 as a more complete product and don't want to get nickle-dimed to death. Trust me, the PS3 has always been the more desirable product, it's simply that many people couldn't wait or weren't willing to pay for the initially ridiculous price. Considering this years game lineup and the PS3's inevitable cut to $300, most analysts are predicting the PS3 to outsell the 360 from here on out. I'm not sure what Activision is smoking.

RE: Well Duh
By kelmon on 2/9/2008 5:31:31 AM , Rating: 2
Yes, I'd agree with that. I went with the Wii because it was cheap and the games were different but if I had to choose between the PS3 and 360 then I'd go with the PS3. The reason for this is simply that the 360 hardware and overall quality is, frankly, rubbish and I have no intention of buying something with such a high probability of failure. As I've noted before in other articles, it was quite clear that Microsoft simply wanted to get a product out before the PS3 arrived in order to capture a significant portion of the market early. Congratulations to them - they succeeded in achieving the goal and I honestly wouldn't be surprised if they "won" this round. But I will never buy a 360 because they sacrificed quality for speed and while the PS3 is still damned expensive, at least it feels like a luxury product for the money.

RE: Well Duh
By sxr7171 on 2/9/2008 6:31:51 AM , Rating: 2
You make a good point, the 360 only has a lead since Sony messed up on pricing. MS needs to reminded of this because they seem to think they are doing well because they made a better console. They do have a MUCH better online implementation but that's all. Otherwise they are the lesser of two evils, and if they don't give up their nickel and diming, they will be put back in their place very quickly. They have a chance to utterly and completely dominate if only they can pull their heads out of their collective asses.

RE: Well Duh
By 777 on 2/9/2008 7:12:30 PM , Rating: 2
I'm not sure what Activision is smoking.

Thanks for the good laugh and thanks for pointing out all the obvious facts about the PS3 that the 360 fanboys don't seem to realize! In the long run the PS3 is by far the better console and I have read the game developers are just starting to know how and tap into the potential for making games for PS3 for a awesome exp. Grand Turismo 5 is the most realistic game I have ever seen, I haven't seen anything close to that on the 360.

Considering this years game lineup and the PS3's inevitable cut to $300

Do you know if the PS3 will really drop to $300? Because my son and I are probably going to purchase the PS3 sometime this year and I sure would love to save $100.


RE: Well Duh
By Farfignewton on 2/10/2008 4:14:46 PM , Rating: 2
Do you know if the PS3 will really drop to $300?

I guarantee it will drop to $200... eventually . I think $300 anytime this year is a bit unlikely, they've been taking a major bath on the hardware from day one. At an estimated cost to manufacture of $400 (for $400 model), they're still taking at least a quick shower. However, I'd be surprised if they didn't knock of $50 by Christmas.

RE: Well Duh
By BansheeX on 2/10/2008 11:52:45 PM , Rating: 2
I am going to predict a $50 drop at the end of spring when the RSX is shrunk to 65nm. Then I expect another $50 drop before xmas when the cell is shrunk to 45nm. Take these predictions with a grain of salt, but I've been right so far.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
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