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Wii will stay on top, says Activision

Earlier this week, EA told the media and investors its belief that the Wii would stay on top and that PlayStation 3 would outstrip the Xbox 360 in western market sales throughout 2008.

Although Activision didn’t dispute its competitor’s prediction on the ongoing sales of the Wii, it did put the Xbox 360 ahead of the PlayStation 3 for the year in North America.

Activision revealed during to Q3 earning call that it expects the Wii to sell more than 6 million units, the Xbox 360 to sell 4 to 5 million units, the PS3 somewhere between 3-4 million and the PS2 trailing off at 2 to 3 million.

The games publisher also was pleased to announce record holiday sales, up 80 percent over the previous year with $1.48 billion in sales and $272.2 in profit. Big titles helping to drive Activision’s positive report are Guitar Hero III and Call of Duty 4.

Slated for 2008 will be more games that Activision hopes will bring it another record period. According to Variety, Guitar Hero 4 will hit in the fall, but not before two other spinoffs in spring. The publisher also has the rights to release an adaptation of the upcoming James Bond movie, Quantum of Solace.

With Activision the top publisher in the U.S. in 2007, the company’s next target is to unseat EA in Europe. "That's the low-hanging fruit for us," Activision CEO Bobby Kotick said. "We have No. 1 market share in the U.S. but not Europe, and there's no reason we see why ‘Guitar Hero' shouldn't be the No. 1 product in Europe as well."



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RE: Activision
By sweetsauce on 2/8/2008 7:52:02 PM , Rating: 2
Both companies will be striving to make their predictions self fullfiling also. Activision clearly prefers the 360. I have friends that do game testing for activision and everyone there begs not to be put on the ps3 games since the 360 ones are always more polished. Working on the ps3 ones is twice the work. Not flaming, its the truth. On the other hand, EA has always had a great relationship with the PS brand, and they have already stated they will from now on make games for the ps3 then port them to the 360, which seems to work better for them. As long as these companies continue to make great games, who cares imo.

P.S. If only we could get the NFL to get rid of that stupid exclusive deal they have with EA, then maybe we could get a madden game worth playing. To me the NFL2K games are and will always be better than anything EA puts out there, but having exclusivity i doubt EA will refrain from just rehashing the same lame madden year after year.


RE: Activision
By SlyNine on 2/8/2008 10:58:18 PM , Rating: 2
Dont they lose that this year. I thought thats why they were talking about dropping the prices on the Madden games.


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