FPS Labs is reporting that
NVIDIA will soon announce
its intention to acquire AGEIA. FPS Labs' Stu Grubbs has
no financial terms for the deal, but notes that his confidential
source expects the deal to become official sometime this week.
around the idea of purchasing AGEIA in November 2007, but
considering that the company is still recovering from its ATI
acquisition, that idea was put to rest rather quickly. It should be
interesting to see how AMD will respond to the news if the
announcement comes this week -- especially considering that AMD has
GPU-based physics dead.
A successful acquisition of AGEIA would
give NVIDIA the firepower to go up against Intel which purchased
physics software developer Havok in September.
The last time that DailyTech
covered AGEIA, its PhysX 100M mobile physics processor was sharing
chassis space with dual GeForce 8700M GT graphics cards in Dell's
M1730 World of Warcraft Edition notebook.
If NVIDIA has its way, NVIDIA GPUs and
chipsets may have an even closer synergy with AGEIA hardware in the
NVIDIA, the world leader in visual computing technologies and the inventor of the GPU, today announced that it has signed a definitive agreement to acquire AGEIA Technologies, Inc., the industry leader in gaming physics technology. AGEIA's PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK.
“The AGEIA team is world class, and is passionate about the same thing we are—creating the most amazing and captivating game experiences,” stated Jen-Hsun Huang, president and CEO of NVIDIA. “By combining the teams that created the world’s most pervasive GPU and physics engine brands, we can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world.”
“NVIDIA is the perfect fit for us. They have the world’s best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience,” said Manju Hegde, co-founder and CEO of AGEIA.
quote: The actual cost to produce these components is minuscule to the cost of doing business.