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BFG AGEIA PhysX Accelerator
The physics battle heats up

FPS Labs is reporting that NVIDIA will soon announce its intention to acquire AGEIA. FPS Labs' Stu Grubbs has no financial terms for the deal, but notes that his confidential source expects the deal to become official sometime this week.

AMD batted around the idea of purchasing AGEIA in November 2007, but considering that the company is still recovering from its ATI acquisition, that idea was put to rest rather quickly. It should be interesting to see how AMD will respond to the news if the announcement comes this week -- especially considering that AMD has already declared GPU-based physics dead.

A successful acquisition of AGEIA would give NVIDIA the firepower to go up against Intel which purchased physics software developer Havok in September.

The last time that DailyTech covered AGEIA, its PhysX 100M mobile physics processor was sharing chassis space with dual GeForce 8700M GT graphics cards in Dell's $2,700 XPS M1730 World of Warcraft Edition notebook.

If NVIDIA has its way, NVIDIA GPUs and chipsets may have an even closer synergy with AGEIA hardware in the future.

Updated 2/4/2008
Just moments after this story went live, NVIDIA sent us the official PR announcing its acquisition of AGEIA (further details will come forth on Wednesday):
NVIDIA, the world leader in visual computing technologies and the inventor of the GPU, today announced that it has signed a definitive agreement to acquire AGEIA Technologies, Inc., the industry leader in gaming physics technology. AGEIA's PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK.

“The AGEIA team is world class, and is passionate about the same thing we are—creating the most amazing and captivating game experiences,” stated Jen-Hsun Huang, president and CEO of NVIDIA. “By combining the teams that created the world’s most pervasive GPU and physics engine brands, we can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world.”

“NVIDIA is the perfect fit for us. They have the world’s best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience,” said Manju Hegde, co-founder and CEO of AGEIA.

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RE: The gaming triangle...
By Mitch101 on 2/4/2008 7:47:03 PM , Rating: 2
I would prefer they purchase VIA. I believe the C3 CPU's from VIA are a better product than transmeta's and they recently broke the 2ghz barrier. Gives them something decent to work with from the start. VIA's might even have a patent list that can keep Intel from killing off NVIDIA so easily. Might be cool to see a double processor speed IPC module embedded in a CPU if thats possible.

One thing for certain we can look foward to is better drivers for Ageia products. I trust NVIDIA's driver developers are more proficient than AGEIA's.

RE: The gaming triangle...
By dvinnen on 2/4/2008 9:24:41 PM , Rating: 2
Nvidia has a market cap of 14.4 billion while VIA has a market cap of 21.4 billion. Don't see that buyout happening.

The only companies with a x86 license still developing is Intel, AMD, and VIA. Other then that the only people who had one and stop developing (and haven't been bought out or excessively large) are Transmetta, SIS, and UMC. Agian, no telling who has a active license.

On a side note, according to wikipidia, nvidia already has license for embedded devices acquired from ALi.

RE: The gaming triangle...
By poohbear on 2/4/2008 9:39:56 PM , Rating: 2
why buy via? they bought Uli back in the day & they were gifted chipset makers.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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