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BFG AGEIA PhysX Accelerator
The physics battle heats up

FPS Labs is reporting that NVIDIA will soon announce its intention to acquire AGEIA. FPS Labs' Stu Grubbs has no financial terms for the deal, but notes that his confidential source expects the deal to become official sometime this week.

AMD batted around the idea of purchasing AGEIA in November 2007, but considering that the company is still recovering from its ATI acquisition, that idea was put to rest rather quickly. It should be interesting to see how AMD will respond to the news if the announcement comes this week -- especially considering that AMD has already declared GPU-based physics dead.

A successful acquisition of AGEIA would give NVIDIA the firepower to go up against Intel which purchased physics software developer Havok in September.

The last time that DailyTech covered AGEIA, its PhysX 100M mobile physics processor was sharing chassis space with dual GeForce 8700M GT graphics cards in Dell's $2,700 XPS M1730 World of Warcraft Edition notebook.

If NVIDIA has its way, NVIDIA GPUs and chipsets may have an even closer synergy with AGEIA hardware in the future.

Updated 2/4/2008
Just moments after this story went live, NVIDIA sent us the official PR announcing its acquisition of AGEIA (further details will come forth on Wednesday):
NVIDIA, the world leader in visual computing technologies and the inventor of the GPU, today announced that it has signed a definitive agreement to acquire AGEIA Technologies, Inc., the industry leader in gaming physics technology. AGEIA's PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK.

“The AGEIA team is world class, and is passionate about the same thing we are—creating the most amazing and captivating game experiences,” stated Jen-Hsun Huang, president and CEO of NVIDIA. “By combining the teams that created the world’s most pervasive GPU and physics engine brands, we can now bring GeForce®-accelerated PhysX to hundreds of millions of gamers around the world.”

“NVIDIA is the perfect fit for us. They have the world’s best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience,” said Manju Hegde, co-founder and CEO of AGEIA.

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RE: Anyone not see this coming?
By HotdogIT on 2/4/2008 7:19:25 PM , Rating: 2
Why were you rated down? Makes no sense.

Anyways, I agree. Who honestly is surprised by this?

RE: Anyone not see this coming?
By JoshuaBuss on 2/4/2008 10:14:24 PM , Rating: 2
I don't know. All my posts are getting rated down.. even when everyone agrees with me, which sucks 'cause now I have to verify I'm a real human every time I post :|

RE: Anyone not see this coming?
By SavagePotato on 2/5/2008 10:41:12 AM , Rating: 1
Just means you probably have a fan.

Welcome to the wonderful world of meaningless ratings based on popularity.

RE: Anyone not see this coming?
By mindless1 on 2/6/2008 11:43:50 AM , Rating: 2
I can't say for certain about your post, but I've posted things in the past that seemed to automatically be down 1 rating point the moment they appeared on the page, before anyone could have possibly downrated them. Whether it is a flaw in the rating system or some keyphrase parsing causing it I don't know, but on posts I vaguely recall they weren't full of four letter words or anything like that.

RE: Anyone not see this coming?
By jtesoro on 2/7/2008 8:54:43 PM , Rating: 2
Same here. In another post I also got auto rated down even though I didn't use any cuss words also. The only reason I could think of is that I had more than a few exclamation points in my post (where I was trying to make a joke). When I have time later I'll probably make a test account and experiment a little bit. Stay tuned.

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