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Intel says competitors to Apple can use the CPU found in the MacBook Air; 45nm CPU refresh coming this Fall

When Apple unveiled the MacBook Air most every technophile stifled a lustful moan.  However, the paltry specifications included in the Air leave something to be desired -- even to the most ardent of Steve Jobs protégés.

PC manufacturers expect to fill the gap. InformationWeek reports that two PC makers will release similarly size Windows systems using the miniaturized Core 2 Duo processor found in the svelte MacBook Air. 

The low-voltage Core 2 Duo processor found in the MacBook Air is not present in any other computer to date.  Some would claim Intel designed the processor specifically for Apple, though Intel roadmaps designate the ultra-low voltage processor as "publicly available" to any system integrator. 

The low-voltage Core 2 Duo played a big part in the ability for Apple to make the Air so thin. The processor is built on the older Intel Merom processor family, though the "mini" version is 60% smaller that other Merom processors.

The 1.6 GHz Core 2 Duo certainly won't set any speed records.   In fact, the 65nm processor first got its debut at 1.8 GHz in 2006.  Similar performing 65nm Yonah processors at 1.8 GHz debuted almost a year before that. 

Intel announced its 45nm processor line last month, just a week before the MacBook Air announcement.  However, those interested in sacrificing performance for slim footprints won't have to wait long: Intel's corporate roadmap claims 45nm versions of Penryn, the current processor generation, will be available this fall.

Even if PC manufacturers incorporate the mini Merom processor in upcoming notebooks before this Fall,  Apple will certainly opt for the 45nm processor in the next-generation MacBook Air. 

Intel has not released the names of the PC manufacturers anticipating to release slim PCs based on the "mini" Merom processors.


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By crystal clear on 2/3/2008 1:20:32 AM , Rating: 2
quote:
The low-voltage Core 2 Duo played a big part in the ability for Apple to make the Air so thin. The processor is built on the older Intel Merom processor family, though the "mini" version is 60% smaller that other Merom processors.

The 1.6 GHz Core 2 Duo certainly won't set any speed records. In fact, the 65nm processor first got its debut at 1.8 GHz in 2006. Similar performing 65nm Yonah processors at 1.8 GHz debuted almost a year before that.


Apple has targeted a specific segment of the market & not the whole notebook market in general.

The focus is on the high end buyers(not gamers) who need a laptop to suit their requirements in specific.

The focus is on-

Non technocrats who need a fashionable/elegant/thin portable model,who do NOT need those high speeds or high processing power or high performances etc for general use.

The emphasis being on styling & power efficiencies,packaged with the usual software developed by Apple.

The Apple concept of packaging its top of the line software inside an elegant hardware & ofcourse make it pricey.
Added on to it the updates/fixes/security features etc developed in 2007.

The same concept successfully used for iPhones.

Women in particular will like this model-its sleek & thin/light weight.
They are not YOU who seek high performances/speed/computing power etc.The price & performance formula not relevant here.

Another group of buyers will be those at the level of CEOs/directors/VP/chairmans etc at the highest management levels.
Plus those who have the money to spend on such luxuries-status symbols/fashion oriented etc.

Good to carry along for conferences/conventions & similar ocassions & ofcourse in flight use.

In short-
Its the looks.... for your eyes only.

Competitors for Apple in this market would be Sony- Vio & ofcourse Asus.

In fact Intel gave some hints/clues about the Mac Air-read this.

"The new products we're announcing today provide consumers and businesses with the benefit of sleeker and higher-performing laptops and more powerful and fashionable PCs that deliver for the most hard-core gamer, high-definition enthusiast and just about every other consumer demand ," said Mooly Eden, vice president and general manager, mobile platforms group, Intel. "And later this year, Intel will begin delivering the mobile Internet with much smaller, lighter and powerful Internet-enabled devices that ultimately will fit right into your pocket."

Intel Adds Mobile Processors to Line-up
Intel is shipping five new mobile processors, enabling breakthrough performance and improved battery life, providing consumers with the ability to be more productive or just enjoy their digital entertainment while on the go Helping to extend battery life is also a new Intel Core microarchitecture design feature for advanced power management state called Deep Power Down Technology that reduces the power of the processor when it's not running data or instructions to the laptop.


http://www.intel.com/pressroom/archive/releases/20...
Another hint-

One of the environments we like with machines like this is Adobe's Air*. Intel's been working with Adobe to port Air to our platform for the next generation of ultra low power, very high performance silicon that we've developed, and it can run on devices like I've shown here.
You'll see again – Air has a wonderful run-time environment that allows developers to develop powerful applications that are rich and engaging, and when it's paired with Intel silicon, Air is a complete platform and OS independent environment. It means that I can get the same experience on my desktop machine or on any mobile device.


http://www.intel.com/pressroom/kits/events/ces2008...

In short the notebook market is now graded into about every other consumer demand.

This is only the beginning for Apple this year,there is more to follow during the year 2008,focusing on 2 major seasons namely back to school & christmas.

You have UMPCs to MIDs to iPhone(upgraded) all on Intels -

Intel plans to ship its first low power processor and chipset platform designed for mobile Internet devices in the first half of this year. Codenamed "Menlow," it is comprised of a chipset with a single chip design, codenamed "Poulsbo"; and a processor, codenamed "Silverthorne," which comes in a package that is five times smaller and consumes 10 times less power than ultra low voltage mobile processors introduced in 2006.

Apple could claim to be the first but OTHER players from Tier 1 OEMs gradually moving into Tier 2 OEMs,all coming out with their product lines.

Each targeting a particular segment of the market,once they start releasing their product expect Apple to match them a with a new product release & a price cut.

Apple seems to have well researched the market from Notebooks to MIDs to UMPCs & accordingly planned a line of products with Intel technology targeting specific markets or consumer demand.




RE: The focus is on specific segemnt of the market
By robbyjr on 2/3/2008 3:27:41 AM , Rating: 2
What about the toxic parts? Fashionable?


By crystal clear on 2/3/2008 5:27:10 AM , Rating: 2
Ha thats funny ! Now it is fashionable to go GREEN....but serious indeed.

I did not have the opportunity to open up the Mac air-
but what I know -

Intel products are lead free -see press release for 45nm processors.Also this-

Intel Becomes Largest Purchaser of Green Power in the U.S.
Company Tops EPA Green Power Partner List, Vows to Drive for Greater Efficiency While Spurring Growth in Renewable Market

http://www.intel.com/pressroom/archive/releases/20...

Its green all the way now for Intel.

About Apple you have this-

The new MacBook Air embodies Apple’s continuing environmental progress with its aluminum enclosure, a material highly desired by recyclers; Apple’s first mercury-free LCD display with arsenic-free glass; and brominated flame retardant-free material for the majority of circuit boards as well as PVC-free internal cables. In addition, MacBook Air consumes the least amount of power of any Mac, and its retail box, made primarily from 100 percent post-consumer recycled material, is 56 percent smaller by volume than the previously smallest MacBook packaging.



http://www.apple.com/pr/library/2008/01/15mbair.ht...

Majoruty of Mobo manufacturers have gone lead free also.


By crystal clear on 2/3/2008 7:30:23 AM , Rating: 2
quote:
I did not have the opportunity to open up the Mac air-


But somebody else did just that-read on

See the pictures of each part with comments about it.

http://www.ifixit.com/Guide/First-Look/Mac/MacBook...


By crystal clear on 2/3/2008 7:39:43 AM , Rating: 2
See this high resolution image & click on the desired componnents to get a closer view of it.

http://www.ifixit.com/Guide/images/air_logic_top.j...


"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch











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