Print 62 comment(s) - last by JackPack.. on Mar 2 at 2:02 PM

Skype's decision to release Intel-only features on its newest software refresh may have been a poor idea

Last month we wrote a small piece about the upcoming Skype 2.0 features that are only enabled for Intel processors.  AMD is hoping to add another spear to its ranks by demanding Skype documents that prove or disprove Intel provided incentives to Skype for this favor.  Intel denies the allegations

A Skype executive declined to comment earlier this month when asked whether the company had tested the performance of its software on both Intel's and AMD's dual-core chips. An Intel representative confirmed that there are no instructions that specifically enhance the performance of voice over Internet Protocol (VoIP) software like Skype's in Intel's dual-core chips.

This is not the first time this year for an AMD-Intel legal battle.  AMD has been building anti-trust cases against Intel in Japan, the US and Korea for over a year, claiming that Intel leverages its buyers and distributors to not carry AMD products.  Of course, AMD's 21.4% marketshare is looking pretty good to the company right now, monopoly or not. 

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Another AMD publicity stunt
By DallasTexas on 3/1/2006 7:22:25 AM , Rating: 1
You gotta give the crappy (oops, I meant scrappy) semiconductor company credit. They certainly will seize every opportunity to plaster their name and litigation with Intel on the press.

This is just the juicy fodder that the press likes to feed the scandel hungry public for entertainment purposes. At the same time, AMD benefits by having their name circulated - and most importantly, being compared to Intel.

Kudo's to AMD's new marketing push!

RE: Another AMD publicity stunt
By Zoomer on 3/1/2006 8:39:52 AM , Rating: 2
Actually, this is an excellent idea. Unfortunate, but brilliant.

Free advertising, capitalising on today's media.

RE: Another AMD publicity stunt
By Burning Bridges on 3/1/2006 8:44:57 AM , Rating: 2
ewwwwwww, do I smell a fanboy? ;)

RE: Another AMD publicity stunt
By masher2 on 3/1/2006 12:56:55 PM , Rating: 3
Fanboy or no, he's correct. Its an excellent marketing move on AMD's part...even if it did take their legal team to pull it off.

RE: Another AMD publicity stunt
By JackPack on 3/1/2006 10:06:43 PM , Rating: 2

Lots of simple minds on DailyTech today.

Did it ever occur to you that it might backfire on AMD? If they don't win, and these claims don't go through, what do you think industry professionals will say about AMD? About their corporate culture?

Listen and learn
By DallasTexas on 3/2/2006 7:25:32 AM , Rating: 1
Here is a bit you can walk away with if can't afford business school - THERE IS NO SUCH THING AS BAD PUBLICITY!

RE: Listen and learn
By Burning Bridges on 3/2/2006 1:50:27 PM , Rating: 2
You gotta give the crappy (oops, I meant scrappy) semiconductor company credit. They certainly will seize every opportunity to plaster their name and litigation with Intel on the press.

This is bad puplicity for you!!

BTW do you work for Intel, or would you like to explain why you refer to AMD as "crappy"? I can't afford buisness school, so you will really have to spell it out to me :)


RE: Listen and learn
By JackPack on 3/2/2006 2:02:28 PM , Rating: 2
Is that what you learned in some brain-dead classroom somewhere?

This isn't a simple one-sentence case study. AMD is taking a risk with their antitrust complaint. Skype adds more to their offensive strategy. But if it turns out to be misinformation and baseless claims, the perpetrator often suffers a severe loss of credibility.

RE: Another AMD publicity stunt
By mircea on 3/1/2006 1:46:41 PM , Rating: 2
Comone how many people will really be struck by this news. Where in the media do you see this. It's all in the same circles that already know how Intel and AMD compare right now. Maybe some mags will have a 1/4 page coment about the AMD push and someone out of the know will sudenly find out that the media he knows (TV, stores) are lying to him.

AMD having 21 % is huge considering the fight Intel put on the OEM side and the poor (lack) of AMD showing on comercial spots anywhere.

"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis

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