you steady coverage over the past week concerning the latest news in the HD DVD
vs. Blu-ray wars. Unless you've been living under a rock, you by now already
know that Warner
Bros. made the decision to back Blu-ray exclusively.
The move by Warner Bros. was followed by similar actions from
Line Home Entertainment and HBO
Home Video. Recent stories have even suggested that Paramount
is also tossing around the idea of supporting the Blu-ray disc standard.
Toshiba apparently doesn't want to go down without a fight
and is instead slashing the prices on its HD DVD players. Toshiba's second
generation HD-A2 players previously dipped down to the sub-$100
mark during November -- but that was during the traditional holiday buying
season and not truly indicative of regular retail pricing.
Now, Toshiba's third generation 1080i-capable HD-A3 is selling
for a mere $139.98 on Amazon.com. The 1080p-capable HD-A30 is not
much more expensive at $179.98. For the price of an Xbox 360 HD DVD add-on,
consumers can now purchase a fully-fledged set top box with 1080p support.
Amazon isn't the only retailer with the discounted pricing,
however. Tiger Direct is selling the HD-A3 for $129.99
and the HD-A30 for $179.99.
There are also reports that Sam’s Club and Costco are selling the HD-A3 for as
little as $128.
In addition to the lower prices, customers who purchase
Toshiba's HD DVD players are still eligible to receive five free movies via a
mail-in rebate -- this is in addition to the two movies, 300 and The Bourne Identity,
which come in the box.
It remains to be seen if this move by Toshiba is simply an
act of desperation, but the tides are definitely changing and a haze of
"Blu" can be seen drifting in from the distance.
For all we know, this could be the last hurrah for HD DVD,
so it looks as though Toshiba wants to go out with a bang.
quote: 8, 10 million? The PS3 is at about 6 million and showing no signs of improving their current sales.
quote: I am glad that BBC will continue supporting both (citing the fact that the HD DVD version of "Planet Earth" has outsold the Blu-ray Disc version).
quote: They're only upto 5.6 million as of 9/31/07
quote: How many millions of PS3's (as Blueray) are on the market? 8, 10 million? How many for HD-DVD (which are almost all stand-alone players) 1.25, 1.5 million? And Blueray is only winning 64/36%?Most PS3 owners are not buying Blueray compared HD owners. As the more stand alone players are released the gap SHOULD shrink, if it were not for WB and Newline leaving HD-DVD support.
quote: It doesn't matter how many players are in consumer hands. If everybody goes to BR camp then its game over.
quote: What the law states, and how its enforced are usually two VERY different things.
quote: this was one case when sony actually managed to promote their own tech and win. and i doubt if they'll be quick to drop prices on bd players into the $150 range.
quote: We have overlooked the fact that Sony has its fingers in a number of pie’s in the market as a whole from the films, distribution and the technology. This is never a good thing for the consumer.
quote: The question is, are there 7 HD-DVD movies you would be willing to buy to $20 each. not me.
quote: Cat B:
quote: The Hulk, Pitch Black, The ting
quote: I just saw an advertisement from circuit city that with the purchase of an hdtv you get a free blu-ray player and 5 movies.