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Print 32 comment(s) - last by BansheeX.. on Jan 11 at 1:23 PM

Sony's days of selling you a proprietary DRM-encrusted rootkit and then detonating it may be all in the past

In our first year of operation, many slammed DailyTech for "overtly negative Sony bias." 

This was pure folly, of course, as 2006 was the advent of Sony's perfect storm.  Oops, did I wordsmith a cliche? Perhaps so, according to some public relations department at a university better known for its hockey players than English professors.  But let's not let some Reuters hack ruin the fun.

Post-2007 Sony is the new pre-2006 Sony.  It's only been seven days into the month, and already things are looking way up for the company.

The HD DVD / Blu-ray debate is not a done deal, but with Warner already siding with Blu-ray, what else is there to say?  Forbes, known better for its predictions that don't come true than ones that do, says Paramount is next.  Who cares anyway? The media already crowned Blu-ray the winner.

And who could forget the 2006 DRM-rootkit debacle the decimated Sony's public relations.  The company was quick to throw its developer under the bus -- a sweet cash settlement and typical B2B litigation followed.

In one brilliant stroke, Sony amended all wrongdoings by dropping DRM.

And to make things even sweeter, the company is pretty far ahead in OLED research and vows to make the PS3 profitable this year.

Maybe this is Sony's year to give back its 2006 losses.  OK, so there's still the exploding battery debacle.  But now at least Sony has something to do with the next 359 days of the year.

Yes, it's a leap year if you were playing at home.


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RE: Well...
By mmntech on 1/8/2008 9:13:25 AM , Rating: 2
As with all organizations, it depends on who's managing it at the time. 2007 saw a lot of house cleaning.

I'm really excited about the news from CES that Sony is going to allow PS3 owners to legally rip BD movies to low def copies for playback from a PSP or memory stick. This is a big step forward IMO, as long as they do it right and without crippling DRM. I think the giants are starting to realize how poor a business model and marketing tool DRM was, since it didn't increase digital download sales as was intended.


RE: Well...
By Sulphademus on 1/8/2008 10:47:30 AM , Rating: 5
quote:
I think the giants are starting to realize how poor a business model and marketing tool DRM was, since it didn't increase digital download sales as was intended.


DRM was never about benefitting the end user. Maybe Sony's stake in the RIAA will get the memo?


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