The downfall of CompUSA has been
chronicled on DailyTech over the course of the past year. The
news surrounding the demise of the company came
to a head in early December when it was announced that CompUSA
would close all of its stores during the opening months of 2008.
Earlier this month, DailyTech
reported that TigerDirect was looking to purchase a few of the closing CompUSA stores
in the Miami, Florida area. More evidence to support this claim came
in the form of Wikipedia entries that had been created by none other
than employees from CompUSA's U.S. headquarters in Addison, Texas.
That information is now official and
Systemax, the parent company of TigerDirect, is indeed acquiring a
number of CompUSA retail locations. Systemax will acquire 16 CompUSA
locations, CompUSA's trademarks and will also acquire the CompUSA.com
website and operate it alongside TigerDirect.com.
"Millions of loyal customers will
come to the Systemax and TigerDirect family of businesses through
this acquisition," said TigerDirect CEO Fiorentino said. "We
anticipate hiring many experienced CompUSA employees, preserving
hundreds of store management and sales positions and making us
stronger and better in the process."
In addition, all existing TigerDirect
stores will now be called CompUSA. "We have a terrific
opportunity to continue the great CompUSA brand and establish a new
heritage that will extend for generations to come," Fiorentino
The acquisition of CompUSA's trademarks
and entities will cost Systemax an estimated $30 million USD.
quote: Tiger Direct is keeping the brand name, despite its reputation in the individual consumer retail market.