backtop


Print 16 comment(s) - last by Oregonian2.. on Jan 8 at 4:12 PM

Systemax adds the CompUSA brand to its empire

The downfall of CompUSA has been chronicled on DailyTech over the course of the past year. The news surrounding the demise of the company came to a head in early December when it was announced that CompUSA would close all of its stores during the opening months of 2008.

Earlier this month, DailyTech reported that TigerDirect was looking to purchase a few of the closing CompUSA stores in the Miami, Florida area. More evidence to support this claim came in the form of Wikipedia entries that had been created by none other than employees from CompUSA's U.S. headquarters in Addison, Texas.

That information is now official and Systemax, the parent company of TigerDirect, is indeed acquiring a number of CompUSA retail locations. Systemax will acquire 16 CompUSA locations, CompUSA's trademarks and will also acquire the CompUSA.com website and operate it alongside TigerDirect.com.

"Millions of loyal customers will come to the Systemax and TigerDirect family of businesses through this acquisition," said TigerDirect CEO Fiorentino said. "We anticipate hiring many experienced CompUSA employees, preserving hundreds of store management and sales positions and making us stronger and better in the process."

In addition, all existing TigerDirect stores will now be called CompUSA. "We have a terrific opportunity to continue the great CompUSA brand and establish a new heritage that will extend for generations to come," Fiorentino added.

The acquisition of CompUSA's trademarks and entities will cost Systemax an estimated $30 million USD.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Seems odd to me.
By Oregonian2 on 1/8/2008 4:11:10 PM , Rating: 2
quote:
Tiger Direct is keeping the brand name, despite its reputation in the individual consumer retail market.


Yes, "I don't care what they are saying about me, it's just good they're talking about me".

People know CcmpUSA.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki