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Print 16 comment(s) - last by Oregonian2.. on Jan 8 at 4:12 PM

Systemax adds the CompUSA brand to its empire

The downfall of CompUSA has been chronicled on DailyTech over the course of the past year. The news surrounding the demise of the company came to a head in early December when it was announced that CompUSA would close all of its stores during the opening months of 2008.

Earlier this month, DailyTech reported that TigerDirect was looking to purchase a few of the closing CompUSA stores in the Miami, Florida area. More evidence to support this claim came in the form of Wikipedia entries that had been created by none other than employees from CompUSA's U.S. headquarters in Addison, Texas.

That information is now official and Systemax, the parent company of TigerDirect, is indeed acquiring a number of CompUSA retail locations. Systemax will acquire 16 CompUSA locations, CompUSA's trademarks and will also acquire the CompUSA.com website and operate it alongside TigerDirect.com.

"Millions of loyal customers will come to the Systemax and TigerDirect family of businesses through this acquisition," said TigerDirect CEO Fiorentino said. "We anticipate hiring many experienced CompUSA employees, preserving hundreds of store management and sales positions and making us stronger and better in the process."

In addition, all existing TigerDirect stores will now be called CompUSA. "We have a terrific opportunity to continue the great CompUSA brand and establish a new heritage that will extend for generations to come," Fiorentino added.

The acquisition of CompUSA's trademarks and entities will cost Systemax an estimated $30 million USD.



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RE: Seems odd to me.
By roadrun777 on 1/7/2008 11:46:53 PM , Rating: 2
They may have had a horrible reputation for high prices, dishonoring extended warranties and upgrade plans, and aggressive selling techniques, but they did have a band name that was established within the business world. Some people forget that CompUSA also did OEM business, such as mass purchases and training users to use equipment purchased. That worked out well for the CompUSA business side, and I think that is why Tiger Direct is keeping the brand name, despite its reputation in the individual consumer retail market.


RE: Seems odd to me.
By Oregonian2 on 1/8/2008 4:11:10 PM , Rating: 2
quote:
Tiger Direct is keeping the brand name, despite its reputation in the individual consumer retail market.


Yes, "I don't care what they are saying about me, it's just good they're talking about me".

People know CcmpUSA.


"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

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