Print 16 comment(s) - last by Oregonian2.. on Jan 8 at 4:12 PM

Systemax adds the CompUSA brand to its empire

The downfall of CompUSA has been chronicled on DailyTech over the course of the past year. The news surrounding the demise of the company came to a head in early December when it was announced that CompUSA would close all of its stores during the opening months of 2008.

Earlier this month, DailyTech reported that TigerDirect was looking to purchase a few of the closing CompUSA stores in the Miami, Florida area. More evidence to support this claim came in the form of Wikipedia entries that had been created by none other than employees from CompUSA's U.S. headquarters in Addison, Texas.

That information is now official and Systemax, the parent company of TigerDirect, is indeed acquiring a number of CompUSA retail locations. Systemax will acquire 16 CompUSA locations, CompUSA's trademarks and will also acquire the website and operate it alongside

"Millions of loyal customers will come to the Systemax and TigerDirect family of businesses through this acquisition," said TigerDirect CEO Fiorentino said. "We anticipate hiring many experienced CompUSA employees, preserving hundreds of store management and sales positions and making us stronger and better in the process."

In addition, all existing TigerDirect stores will now be called CompUSA. "We have a terrific opportunity to continue the great CompUSA brand and establish a new heritage that will extend for generations to come," Fiorentino added.

The acquisition of CompUSA's trademarks and entities will cost Systemax an estimated $30 million USD.

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RE: Seems odd to me.
By allometry on 1/7/2008 11:36:24 PM , Rating: 2
I guess I disagree with you. I tend[ed] to by a lot of CompUSA branded hardware for minuscule computer upgrades, such as adding USB ports to a dated machine or maybe a parallel port for some grandparents who won't upgrade their printer for the brand new PC they got for Christmas.

I've always had tremendous success with the brand and have continue to buy whenever I needed that odd part, I guess you could say.

However, I do agree with you on the store name choice. They should have gone with a "tiger" name, in some capacity..

RE: Seems odd to me.
By Micronite on 1/7/2008 11:53:21 PM , Rating: 3
Yes, I believe his main point was about the store, not the hardware. Though I don't really believe it matters whose name is on the hardware. Did you really think that CompUSA manufactured it? No, you just bought it because it was cheap. I bet TigerDirect could create a brand call CompCrap and if it was the cheapest, I bet people would still buy CompCrap. As long as no real crap was involved, I probably would, too.

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