TiVo CEO May Aim To Make Hardware Free
February 28, 2006 12:31 PM
comment(s) - last by
TiVo may give away set-top boxes for free to draw in more customers
In an effort to gain more marketshare, analysts are claiming that TiVo could possibly
make its set-top boxes free on certain plans
. The free boxes would be attached to higher priced plans or plans that hold customers to a longer contract. I'm sure that many customers would go for the slightly higher priced plans if they could avoid the steep cost of entry assocated with the set-top boxes. Even so, TiVo still faces some stiff competition:
TiVo also faces competition from far bigger cable and satellite TV providers and consumer electronics makers, all of whom are offering rival digital video recorders to consumers. Many of the devices are more powerful than TiVo's and are offered at lower prices -- sometimes for free.
earlier this month, TiVo's CEO, Tom Rogers, explained his vision for the future of digital recording: "The estimates are today that roughly about 8 to 9 million homes have TiVo or other forms of DVR in them today. My view is that is going to grow to be a much, much, larger number. The estimates range anywhere from 40 to 70 percent of households in the next five or six years will have TiVo and other forms of DVR."
Whether this new "free" offer that company plans to offer helps them achieve record growth remains to be seen, but it is at least a step in the right direction. The CEO also stressed in the interview that existing Comcast hardware might be upgradeable to TiVo capabilities via software updates.
This article is over a month old, voting and posting comments is disabled
RE: They are so backwards on this
2/28/2006 1:51:07 PM
I agree completely. the reason many people balk at buying a TV is because first they have to pay for the DVR, THEN pay for the monthly fee.
If I'm going to pay a monthly fee I might as well keep my comcast DVR which records in HD and has a simple GUI which doesn't spoon feed me like the Tivo does.
That said, if they offered a lifetime programming package for $499 with a free Tivo along with it, I would probably buy it.
"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
Verizon, Cogent Peer War Leads to Netflix Streaming Issues
June 19, 2013, 10:29 AM
Quick Note: Verizon May Become Canada's Fourth Major Carrier
June 18, 2013, 2:15 PM
BMI Files Lawsuit Against Pandora Over Royalty Fees, Radio Station "Stunt"
June 14, 2013, 1:28 PM
Ukranian-Led Cybertheft Ring Busted, Six East Coast Residents Arrested
June 13, 2013, 10:38 AM
Rep. Peter King (R) on NSA Leaks: Prosecute the Journalists
June 12, 2013, 4:00 PM
Comcast to Turn Customers Modems Into Quasi-Public Wi-Fi, Raises Legal Risks
June 10, 2013, 8:02 PM
Most Popular Articles
Source: Don't Worry, NSA Spies on "99 Percent" of Americans' Locations, Call Records
June 14, 2013, 3:57 PM
Xbox Chief: If You Can't Get Online, Don't Buy an Xbox One
June 12, 2013, 9:57 AM
GigaHertz Wars 2.0? AMD Releases World's First 5.0 GHz FX Processor
June 11, 2013, 3:16 PM
Former Palm CEO: Selling Palm to HP was a Waste
June 12, 2013, 10:19 AM
Report: Apple to Release Larger iPhone Screens, Cheaper iPhone for $99
June 13, 2013, 9:41 AM
Latest Blog Posts
Lumosity: Does it Work?
May 22, 2013, 8:20 PM
Quick Note: Sony "Teases" PS4 Ahead of Xbox Reveal in New Video
May 20, 2013, 12:33 PM
Nokia Introduces Instagram-Like App of Its Own to Help Lumia Sales
May 20, 2013, 7:10 AM
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
Apple's iOS 7 Running Into Internal Delays Due to Massive Overhaul
May 1, 2013, 4:26 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information