Facing a tough battle as an underdog to the worldwide
leading Nintendo Wii and a resurgent
Sony PS3, Microsoft is jubilant to report
that it experienced very solid holiday sales. The company has had a
tough time despite strong titles such as the best
selling Halo 3 and Mass
Part of its problem is that the Nintendo Wii had some hits
of its own with titles such
as Mario Galaxy and Metroid
Prime Corruption offering a more parent-friendly image. Microsoft
responded by releasing
the Xbox 360 Arcarde, which hoped to win over more of the younglings.
In the end it appears that Microsoft's strong library, in particular Halo 3, and its aggressive marketing
carried it to a big holiday season. The company announced that in the
last three months of 2007, it sold a total of 4.3 million consoles worldwide,
bringing its worldwide tally to 17.7 million.
Halo 3 blew through sales records
like Master Chief through a pack of angry Convenant, racking up a record
setting 8.1 million units sold since its September release. Mass Effect also reported strong sales,
moving 1.6 million units in about a month since its late November release.
Nintendo and Sony have not yet released sales figures for the holiday season,
so it is too early to know the true victor. However, Microsoft can't feel
too bad regardless of the outcome as it is building a strong user base.
Microsoft made the announcement in part to help build buzz around its CES
2008 presentations next week in Las Vegas. Microsoft is among the
many companies demoing products at CES 2008, which DailyTech will be
reporting live from.
Microsoft Chairman and founder Bill Gates is set to
personally unveil information on the future of the Xbox 360 and various other
Microsoft products at the show. Stay tuned for more details.