Lenovo IdeaPad Y710  (Source: Lenovo)

Lenovo IdeaPad U110  (Source: Lenovo)
Lenovo slots in a new family of notebooks below the venerable ThinkPad line

Yesterday, DailyTech reported that notebooks outsold desktops for the first time in the consumer market during 2007. Lenovo is taking that news to heart and has launched three new notebooks aimed at the heart of the consumer market.

The new IdeaPad notebooks are available in three models: the U110, the Y510 and the Y710. All three IdeaPad notebooks feature Centrino technology, frameless display screens, touch-sensitive control surfaces, facial recognition technology, Dolby Home Theatre surround sound and textured LCD lids.

"Our ThinkPad notebooks are well-known around the world as the best engineered computer for business -- for quality, reliability and thoughtful design," said Lenovo Consumer Business Group Senior Vice President Liu Jun. "We’re now bringing Lenovo’s expertise in design and engineering to consumers with our Idea-branded PCs. We are confident we will grow our consumer business by blending innovative technologies like facial recognition with stylish designs to enhance the way people use technology in their personal lives."

The IdeaPad U110 is the smallest member of the family and features an 11.1" widescreen display screen backed by a red, aluminum-alloy LCD lid. The notebook weighs just 2.3 pounds and is only 0.7 inches thick. Lenovo will make a solid-state disk (SSD) optional when the notebook launches in March.

The 6.4 lb, 15.4" widescreen Y510 is the middle-child and sports a textured black LCD lid. Lenovo includes a Core 2 Duo T5550 processor, 2GB of memory, a 250GB HDD, DVD+-RW drive and adds four speakers plus a subwoofer with the Y510. The Y510 will be available for purchase on January 6, 2008.

The top-of-the-line 7.9 lb, 17" Y710 features hot-swappable second hard drive bay. Also included is Game Zone functionality which provides larger directional keys for gaming and four user-defined buttons and a secondary display. The Y710 also supports overclocking of the Core 2 Duo T9300 processor and includes an ATI Mobility Radeon HD2600 GPU -- a Blu-ray drive is optional. Like the U110, the Y710 will be available in March.

Pricing begins at $799 USD for the Y510 and $1,199 USD for the Y710. Pricing has not yet been set for the U110.

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