reported that notebooks
outsold desktops for the first time in the consumer market during 2007.
Lenovo is taking that news to heart and has launched three new notebooks aimed
at the heart of the consumer market.
The new IdeaPad
notebooks are available in three models: the U110, the Y510
and the Y710.
All three IdeaPad notebooks feature Centrino technology, frameless display
screens, touch-sensitive control surfaces, facial recognition technology, Dolby
Home Theatre surround sound and textured LCD lids.
"Our ThinkPad notebooks are well-known around the world
as the best engineered computer for business -- for quality, reliability and
thoughtful design," said Lenovo Consumer Business Group Senior Vice
President Liu Jun. "We’re now bringing Lenovo’s expertise in design and
engineering to consumers with our Idea-branded PCs. We are confident we will
grow our consumer business by blending innovative technologies like facial
recognition with stylish designs to enhance the way people use technology in
their personal lives."
The IdeaPad U110 is the smallest member of the family and
features an 11.1" widescreen display screen backed by a red,
aluminum-alloy LCD lid. The notebook weighs just 2.3 pounds and is only 0.7
inches thick. Lenovo will make a solid-state disk (SSD) optional when the
notebook launches in March.
The 6.4 lb, 15.4" widescreen Y510 is the middle-child
and sports a textured black LCD lid. Lenovo includes a Core 2 Duo T5550
processor, 2GB of memory, a 250GB HDD, DVD+-RW drive and adds four speakers plus
a subwoofer with the Y510. The Y510 will be available for purchase on January
The top-of-the-line 7.9 lb, 17" Y710 features hot-swappable second hard drive bay. Also included is Game Zone
functionality which provides larger directional keys for gaming and four
user-defined buttons and a secondary display. The Y710 also supports
overclocking of the Core 2 Duo T9300 processor and includes an ATI Mobility
Radeon HD2600 GPU -- a Blu-ray drive is optional. Like the U110, the Y710 will
be available in March.
Pricing begins at $799 USD for the Y510 and $1,199 USD for
the Y710. Pricing has not yet been set for the U110.