Match.com is working hard to connect
its network of over 15 million users with social networking giant
Facebook.com, which boasts 58 million active users. Facebook is
looking to put
one foot in front of the other, and avoid mistakes after
alienating its users by installing adware on their computers and
their purchases online.
Fortunately, Facebook's approach
with Match.com seems less nosy and more cozy. Match.com with
Facebook's help will implement a feature called "Little Black
Book", which links Facebook profiles to Match.com daters.
Both companies are working to make this service unobtrusive, but
helpful. Users must sign up for the service. After
signing up, the service allows them to search profiles of Facebook
users and non-Facebook users who want to date someone. It will
also send daily profiles to the user.
being implemented is called "Match My Friends". This
feature allows a Match.com Facebook user's friends and family to
create a profile of the person, to help let other prospective dates
know more about them. The feature is only usable if the
Facebook user who the profile is about gives consent.
an online dating industry stalwart, Match.com has received many
glowing recommendations and is even endorsed by Dr. Phil, of talk
show infamy. The web firm is Dallas based and is part of
Barry Diller's New York based InterActiveCorp conglomerate, which
also owns Evite, Ask.com
The company hopes that its partnership with
the fast growing Facebook will help its business reach even more
Match.com general manager Craig Wax thinks that
the move will help push users to test the online dating waters,
stating, "There are a lot of people out there who are interested
in online dating and just need that extra push, if you will."
partnership between Match.com and Facebook is perhaps the most
significant move for the the social network since its recent
establishment of a partnership
with Microsoft. Facebook continues to have some hiccups,
but continues to show exemplary growth and move along in its goal of
social network domination.