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Facebook takes Dr. Phil's recommendation and gets cozy with Match.com

Match.com is working hard to connect its network of over 15 million users with social networking giant Facebook.com, which boasts 58 million active users.  Facebook is looking to put one foot in front of the other, and avoid mistakes after alienating its users by installing adware on their computers and posting their purchases online.

Fortunately, Facebook's approach with Match.com seems less nosy and more cozy.  Match.com with Facebook's help will implement a feature called "Little Black Book", which links Facebook profiles to Match.com daters.  Both companies are working to make this service unobtrusive, but helpful.  Users must sign up for the service.  After signing up, the service allows them to search profiles of Facebook users and non-Facebook users who want to date someone.  It will also send daily profiles to the user. 

Another feature being implemented is called "Match My Friends".  This feature allows a Match.com Facebook user's friends and family to create a profile of the person, to help let other prospective dates know more about them.  The feature is only usable if the Facebook user who the profile is about gives consent.

Always an online dating industry stalwart, Match.com has received many glowing recommendations and is even endorsed by Dr. Phil, of talk show infamy.   The web firm is Dallas based and is part of Barry Diller's New York based InterActiveCorp conglomerate, which also owns Evite, Ask.com and Citysearch.

The company hopes that its partnership with the fast growing Facebook will help its business reach even more users. 

Match.com general manager Craig Wax thinks that the move will help push users to test the online dating waters, stating, "There are a lot of people out there who are interested in online dating and just need that extra push, if you will."

The partnership between Match.com and Facebook is perhaps the most significant move for the the social network since its recent establishment of a partnership with Microsoft.  Facebook continues to have some hiccups, but continues to show exemplary growth and move along in its goal of social network domination.



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RE: Busted!
By OrSin on 12/18/2007 11:04:31 AM , Rating: 2
Those are some crazy numbers. I remember free online dating, and I know the numbers but when I searched online it was crazy easy. Almost too easy. And it was even easier to skip the uglos. Not going to bother to look for it, but i thought match had more women then men. Most probably are not very good looking but it I think thoses numbers are way off.


RE: Busted!
By masher2 (blog) on 12/18/2007 11:30:31 AM , Rating: 2
I don't know if the 14:1 figure is correct or not, but its trivially easy to implement a "random" browse that outputs any sex ratio desired, whatever the true ratio of men to women is. I think its a safe bet that Match.com and all other online dating sites are overwhelmingly populated by men.


RE: Busted!
By BladeVenom on 12/18/2007 12:43:54 PM , Rating: 2
Just do a search. It's about 3:2 if Match.com and ABC are to be believed.


RE: Busted!
By LogicallyGenius on 12/19/2007 11:08:22 AM , Rating: 2
Nothing can beat orkut search filters


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