Believe it or not, the demand for
Wii may be even greater than it was last year just after launch. Even with
Nintendo making more Wii hardware than ever, retailers are constantly sold out
of this holiday’s hottest toy.
Some retailers have decided to
capitalize on the current shortage by bundling other items that must be
purchased alongside the Wii. At some outlets, buying bundle is the only way to
obtain a console.
At time of publication, the only
online store to have a Nintendo Wii in stock is Toys “R” Us, which offers the console for sale
packed with 10 games – many of which have received less than stellar reviews –
for a stunning $699.89. GameStop is pre-selling Wii bundles ranging from
$584 to $594 for delivery after Christmas. Other popular bundle items besides
games include carrying bags, memory cards and rechargeable batteries.
Besides helping retailers pad their
bottom line, such bundles also raise the software-to-hardware attach rate.
While every console maker wants higher attach rates, Nintendo is frowning upon
the retailer practice of bundles.
"Retailers have already been given
feedback that we are not big fans of that. We think it masks some of the price
advantage we have versus our competition and, frankly, the consumer should
decide what they want," Reggie Fils-Aime, president of Nintendo of
America, told Reuters in an interview.
Fils-Aime did not specify if
Nintendo threatened any retailers with reduced shipments if sold in bundles,
though he did say, "We don't have to remind retailers of the strength we
have right now. We are simply making an observation and that reinforces our
point quite nicely with retailers."